Periodic Reporting for period 1 - STOPTHEFRAUDINOLIVEO (Fighting counterfeiting in Olive Oil with blockchain - a working product has arrived)
Período documentado: 2019-05-01 hasta 2019-10-31
The atomization of production, and the effort of the industry in production and quality result in a large offer of olive oil and a high-quality product. However, the poor preparation of producers in promotion and marketing results in the product ending up being sold below its cost. Blockchain Single-use digital seals are an effective way to fight counterfeiting and fraud. It also generates extraordinary additional functionalities in marketing. Although no major issues have been detected, some points have been addressed: a faster and easier deployment; lower costs; and use of NFC.
Conclusions and scaling-up
• This is a case of a massive use of Blockchain apart from cryptocurrencies.
• The Digital Seals may apply to other industries with similar pain points.
• We plan to apply for a Horizon 2020 phase 2.