Real-life product testing at a subscription supermarket
The Weekend Shop is a bricks-and-mortar supermarket in Vienna, where consumers can try out 20 new products for a low monthly subscription. As a new product in Europe costs around EUR 250 000 to develop but has a 90 % rate of failure, this minimises the cost for manufacturers who pay a fee for cheaper real-life product testing. Such direct feedback improves the rate of success of products that end up on supermarket shelves, while reducing production and distribution expense of failed products. The Weekend Shop project currently has 1 500 customers and 80 brands, and plans to open two more stores at Graz and Linz.
Fields of science
- engineering and technologyother engineering and technologiesfood technology
- social scienceseconomics and businessbusiness and managementbusiness models
- natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software
- agricultural sciencesagriculture, forestry, and fisheriesagriculturegrains and oilseedscereals
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