Reinventing FMCG Market Research with Real-Life Product Testing

Project description

Real-life product testing at a subscription supermarket

The Weekend Shop is a bricks-and-mortar supermarket in Vienna, where consumers can try out 20 new products for a low monthly subscription. As a new product in Europe costs around EUR 250 000 to develop but has a 90 % rate of failure, this minimises the cost for manufacturers who pay a fee for cheaper real-life product testing. Such direct feedback improves the rate of success of products that end up on supermarket shelves, while reducing production and distribution expense of failed products. The Weekend Shop project currently has 1 500 customers and 80 brands, and plans to open two more stores at Graz and Linz.

Fields of science

• engineering and technology › other engineering and technologies › food technology
• social sciences › economics and business › business and management › business models
• natural sciences › computer and information sciences › software › software applications › simulation software
• agricultural sciences › agriculture, forestry, and fisheries › agriculture › grains and oilseeds › cereals

Programme(s)

• H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme
• H2020-EU.3. - PRIORITY 'Societal challenges
• H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies

Topic(s)

• EIC-SMEInst-2018-2020 - SME instrument

Call for proposal

H2020-EIC-SMEInst-2018-2020

See other projects for this call

Sub call

H2020-SMEInst-2018-2020-1

Funding Scheme

SME-1 - SME instrument phase 1

Coordinator

WEEKEND MAGAZIN WIEN GMBH

Net EU contribution

€ 50 000,00

Address

Gumpendorfer Strasse 19
1060 Wien
Austria

Region

Wien › Wien

Activity type

Private for-profit entities (excluding Higher or Secondary Education Establishments)

Links

Non-EU contribution

€ 21 429,00