Skip to main content

Reinventing FMCG Market Research with Real-Life Product Testing

Project description

Real-life product testing at a subscription supermarket

The Weekend Shop is a bricks-and-mortar supermarket in Vienna, where consumers can try out 20 new products for a low monthly subscription. As a new product in Europe costs around EUR 250 000 to develop but has a 90 % rate of failure, this minimises the cost for manufacturers who pay a fee for cheaper real-life product testing. Such direct feedback improves the rate of success of products that end up on supermarket shelves, while reducing production and distribution expense of failed products. The Weekend Shop project currently has 1 500 customers and 80 brands, and plans to open two more stores at Graz and Linz.

Call for proposal

H2020-EIC-SMEInst-2018-2020

See other projects for this call

Sub call

H2020-SMEInst-2018-2020-1

Coordinator

WEEKEND MAGAZIN WIEN GMBH
Net EU contribution
€ 50 000,00
Address
Gumpendorfer Strasse 19
1060 Wien
Austria

See on map

Region
Wien Wien
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 21 429,00