Projektbeschreibung
Produkttests unter realen Bedingungen im Supermarkt mit Abo-Konzept
Der Weekend Supermarkt in Wien ist ein konventioneller Supermarkt, in dem Verbraucher im Rahmen einer kostengünstigen Monatsmitgliedschaft 20 neue Produkte probieren können. Da ein neues Produkt in Europa in der Entwicklung etwa 250 000 EUR kostet, die Misserfolgsquote jedoch bei 90 % liegt, können so die Kosten für die Hersteller, die eine Gebühr für günstigere Produkttests unter realen Bedingungen zahlen, reduziert werden. Das direkte Feedback verbessert die Erfolgsquote von Produkten, die schließlich in die Supermarktregale kommen, während gleichzeitig die Ausgaben für die Produktion und den Vertrieb erfolgloser Produkte reduziert werden. Der Weekend Supermarkt hat derzeit 1 500 Kunden und bietet 80 Marken an. Zwei weitere Märkte in Graz und Linz sind geplant.
Ziel
In Europe, 30,000 new produce products are launched per year of which 90% fail and consumers end up with only 3,000 new products that stay on the shelves. Manufacturers put a great deal of passion and time into developing a new grocery item and spend an average of €250,000 per innovation but most fail, which means they lose €6.7 billion on a European level. In order to minimize losses, brand owners and manufacturers purchase syndicated or custom market research reports, rely on scanner data or hire mystery shoppers.
We have invented the Weekend Shop, the supermarket where consumers can choose 20 innovative products for a small monthly fee, and we launched our first flagship store in Vienna, Austria. We are about to open two further stores in Austria (Graz and Linz). The concept allows members (shoppers) to get access to products before they are in the conventional retail stores in exchange for a small monthly fee and their opinion. Manufacturers and brand owners can run product acceptance tests that provide them with unique representative information about their product. We call this real-life product testing.
Innovations in data analytics allows the emergence of online market research. The advances in market research allow us to create our real-life product shopping concept and therefore enter the €40 billion global research market. We have two streams of revenue, including membership fees from consumers and product test-based fees for manufacturers. Currently, our customers are 1,500 members and 80 brands at the Vienna store (e.g. Manner, Dr. Oetker, Knorr, Red Bull).
For the EU, fostering innovation in agriculture and food manufacturing needs to be supported by a retail landscape that allows for innovative products to be purchased by consumers. With initiatives such as our Weekend Shop, those innovations have a higher chance of being accepted by the market due to direct feedback, and give opportunity to SMEs in the field to grow and provide quality produce.
Wissenschaftliches Gebiet
- engineering and technologyother engineering and technologiesfood technology
- social scienceseconomics and businessbusiness and managementbusiness models
- natural sciencescomputer and information sciencesartificial intelligencecomputer visionmotion analysis
- natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software
- agricultural sciencesagriculture, forestry, and fisheriesagriculturegrains and oilseedscereals
Programm/Programme
Thema/Themen
Aufforderung zur Vorschlagseinreichung
Andere Projekte für diesen Aufruf anzeigenUnterauftrag
H2020-SMEInst-2018-2020-1
Finanzierungsplan
SME-1 - SME instrument phase 1Koordinator
1060 WIEN
Österreich
Die Organisation definierte sich zum Zeitpunkt der Unterzeichnung der Finanzhilfevereinbarung selbst als KMU (Kleine und mittlere Unternehmen).