Descripción del proyecto
Evaluación de productos en la vida real en un supermercado mediante suscripción
Weekend Shop es un supermercado físico en Viena, en el que los consumidores pueden probar veinte productos nuevos por una suscripción mensual de bajo coste. Dado que, en Europa, cuesta cerca de 250 000 euros desarrollar un nuevo producto, pero existe una tasa de fracaso del 90 %, esto minimiza el coste para los fabricantes, que pagan una tarifa para una evaluación de productos en la vida real más barata. Estos comentarios directos mejoran la tasa de éxito de los productos que acaban en las estanterías de los supermercados, al tiempo que reducen el gasto de la producción y distribución de productos que fracasan. En la actualidad, el proyecto Weekend Shop cuenta con 1 500 clientes y ochenta marcas, y planea abrir otras dos tiendas en Graz y Linz.
Objetivo
In Europe, 30,000 new produce products are launched per year of which 90% fail and consumers end up with only 3,000 new products that stay on the shelves. Manufacturers put a great deal of passion and time into developing a new grocery item and spend an average of €250,000 per innovation but most fail, which means they lose €6.7 billion on a European level. In order to minimize losses, brand owners and manufacturers purchase syndicated or custom market research reports, rely on scanner data or hire mystery shoppers.
We have invented the Weekend Shop, the supermarket where consumers can choose 20 innovative products for a small monthly fee, and we launched our first flagship store in Vienna, Austria. We are about to open two further stores in Austria (Graz and Linz). The concept allows members (shoppers) to get access to products before they are in the conventional retail stores in exchange for a small monthly fee and their opinion. Manufacturers and brand owners can run product acceptance tests that provide them with unique representative information about their product. We call this real-life product testing.
Innovations in data analytics allows the emergence of online market research. The advances in market research allow us to create our real-life product shopping concept and therefore enter the €40 billion global research market. We have two streams of revenue, including membership fees from consumers and product test-based fees for manufacturers. Currently, our customers are 1,500 members and 80 brands at the Vienna store (e.g. Manner, Dr. Oetker, Knorr, Red Bull).
For the EU, fostering innovation in agriculture and food manufacturing needs to be supported by a retail landscape that allows for innovative products to be purchased by consumers. With initiatives such as our Weekend Shop, those innovations have a higher chance of being accepted by the market due to direct feedback, and give opportunity to SMEs in the field to grow and provide quality produce.
Ámbito científico
- engineering and technologyother engineering and technologiesfood technology
- social scienceseconomics and businessbusiness and managementbusiness models
- natural sciencescomputer and information sciencesartificial intelligencecomputer visionmotion analysis
- natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software
- agricultural sciencesagriculture, forestry, and fisheriesagriculturegrains and oilseedscereals
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
1060 WIEN
Austria
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.