The objective of the Phase 1 was to analyse the technical, commercial and financial feasibility of GRID. During the Feasibility Study, GRID conducted a validation survey. The results helped us determine what we believe is a product-market fit, the advanced features and functionalities needed to achieve willingness to pay, and the subscription levels.
We tested the usability of the Alpha version, containing the basic features for GRID’s free version and we defined the technical requirements for GRID’s advanced features. We grouped them and prepared the workplan to develop GRID’s product releases in the next two years.
In order to examine the commercial feasibility of GRID in the past four months, we conducted a market analysis, focusing on the competitors’ landscape. We examined more closely the commercialization strategy of our biggest competitors and of non-competing with success stories. Considering the market analysis, the interviews with key people and the competitor’s strategy, we defined GRID’s high-level commercialization strategy. We identified potential distribution channels and related actions. We re-evaluated our IP strategy and deepened our FTO search.
Finally, we assessed the financial feasibility and consolidated a business model. We estimated the projection of the revenues, cost, margin and ROI for the first 6 years (after the SME Instrument project) and analysed the need for additional public and private investment.