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Qualitative Jump in Customer Experience: Omnichannel Impact of Distributional Semantics

Project description

Computer-aided support for customers

It’s important for customer-centric companies to provide top-class customer service. This is not always easy. Being able to immediately respond to every email and message from a customer is crucial but impossible. Contact centres of customer-facing companies are overwhelmed by messages from customers. While the volume of incoming communication keeps increasing, so does customers’ expectation for a high-quality and fast response and resolution. In this context, the EU-funded SentiSquareCX proposes an AI-based, self-learning solution for any text. It is applicable to any language without limitations and even in multi-language datasets. The unique qualitative advantage of SentiSquareCX’s engine stems from research in Distributional Semantics. The project’s objective is to scale up and deliver the product to new markets and industries.

Objective

Understanding customer voice is fundamental in building products, services and customer facing processes. Although companies have abundance of data, they still lack insight. According to Gartner, fewer than 10% of companies have a 360° customer view, and only 5% are able to use it to systemically grow their businesses. The reason is that listening to customers has been difficult and technologies available either arduous to use, non-scalable or providing skewed interpretation of the data collected. To meet the needs of data intensive industries and deliver cost-effective NLP, we offer our AI-based, self-learning solution for any text. It is language agnostic, applicable thus to any language without limitations and even in multi-language datasets. Compared to alternatives, where search content is predefined (pre-tagged), our disruptive technology genuinely reflects the actual meaning of text, not being limited by lexicons or biased by content predefinition. The unique qualitative advantage of our engine stems from our research in Distributional Semantics. This approach enables the vectorial representation of word meaning. Every word is associated with a vector which reflects the contextual (distributional) information across a text dataset. Vectorial representation allows us to quantify the similarity between meanings. On this basis, our algorithms are employed to automatically discover hidden patterns. We realize that most data in organizations is about customer engagement. For this reason, we want to offer the portfolio of products covering the entire multichannel 360° view: providing AI-powered analytics from insights, through inbound communication assistance, to contact center process automation to semantic segmentation. Private and public organizations, with large volumes of daily communication or large base of customers are our main target segments, representing substantial business opportunity across industries and geographies.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

SENTISQUARE SRO
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
BEZRUCOVA 146/10 VNITRNI MESTO
301 00 PLZEN
Czechia

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Česko Jihozápad Plzeňský kraj
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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