Description du projet
Collecter des données pour développer un tourisme culturel intelligent dans les régions de l’UE
Les politiques de tourisme culturel durable peuvent soutenir de manière significative le développement des régions européennes. Ce type de tourisme, en particulier dans les zones rurales ainsi que dans les périphéries urbaines, peut s’imposer comme un facteur de croissance économique. Le projet SmartCulTour, financé par l’UE, entend redéfinir le concept de tourisme culturel afin de fournir aux régions européennes des stratégies qui engagent les parties prenantes dans la co-création de pratiques touristiques intelligentes. Le projet développera un système d’aide à la décision qui permettra de suivre les évolutions des régions de manière approfondie grâce à une combinaison de sources de données traditionnelles et non traditionnelles. Une recherche documentaire exhaustive permettra de déterminer quelles politiques de tourisme culturel durable ont un impact positif et de formuler des propositions pour d’éventuelles interventions locales. Le projet sera déployé par le biais d’essais sur le terrain réalisés dans six laboratoires vivants.
Objectif
SmartCulTour aims to support regional development in European regions, with special attention to rural peripheries and the urban fringe, through sustainable cultural tourism. The project redefines cultural tourism through a contemporary lens and provides a comprehensive measurement framework for supply, demand and impacts. In order to support knowledge-led destination management, a decision-support system (DSS) will be developed for wide-scale monitoring purposes across European regions. The DSS will synthesize both traditional and non-traditional data sources, the latter particularly related to big data analytics, thereby assisting smart regional development. Besides a contribution to conceptual development and cultural tourism measurement, the main objective of SmartCulTour relates to the facilitation of community-led rural development through field experimentation in 6 living labs. Prior to these living labs, a comprehensive desk research will identify significant sustainable cultural tourism policies, their impacts and critical success factors. These best cases will inspire a series of possible local interventions. Within the living labs, novel creative approaches to stakeholder engagement are tested, notably arts-based methods, serious games, and service design which will help to provide local context and support. A toolkit will be designed to help destinations implement local actions towards sustainable cultural tourism development. SmartCulTour will therefore contribute to theory development, empirical validation of best practices within a living labs setting, and procedural development, particularly by providing European regions with a set of strategies to optimally engage with stakeholders and co-create sustainable cultural tourism experiences.
Champ scientifique
Mots‑clés
Programme(s)
- H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
- H2020-EU.3.6.2.2. - Explore new forms of innovation, with special emphasis on social innovation and creativity and understanding how all forms of innovation are developed, succeed or fail
- H2020-EU.3.6.1.1. - The mechanisms to promote smart, sustainable and inclusive growth
- H2020-EU.3.6.3.1. - Study European heritage, memory, identity, integration and cultural interaction and translation, including its representations in cultural and scientific collections, archives and museums, to better inform and understand the present by richer interpretations of the past
- H2020-EU.3.6.3.2. - Research into European countries' and regions' history, literature, art, philosophy and religions and how these have informed contemporary European diversity
Appel à propositions
H2020-SC6-TRANSFORMATIONS-2018-2019-2020
Voir d’autres projets de cet appelSous appel
H2020-SC6-TRANSFORMATIONS-2019
Régime de financement
RIA - Research and Innovation actionCoordinateur
3000 Leuven
Belgique