AQUA4D-Pivot systems were designed to achieve the most efficient treatment for the water.
The first AQUA4D-Pivot prototypes technologically adapted to high water flow rates to suit pivot irrigation systems have been implemented in 3 countries (2 in Spain, 3 in Brazil and 3 in the US) with optimistic results confirming some positive impact on soil moisture improvement, cleaning pipes and increasing yields. In addition, we are continuing partnership for 2022 with most of these growers, adding extra partners around the table for more technology awareness and dissemination purposes.
AQUA4D-Pivot assembly line adapted for serial production have been fully designed, and the assembly line will be implemented as soon as the certification process is completed.
We have redefined our targeted markets more accurately, also with a clear view of the main pivot manufacturers presence in each market. For each market, we determined our go to market with a detailed analysis on what we are selling, where, to whom and how. We identified two or three types of potential partners and channels.
Regarding the communication and dissemination channels, we established a new brand positioning and an AQUA4D service and workflow. We defined many marketing activations, including SEO strategic management and SEA implementation, new website, articles, video testimonials, strategic online events and webinars.
In our branding and communication, we established a marketing structure, a communications segmentation, a communications model and a communications approach.
We are ready to introduce this new line of products for precision irrigation: AQUA4D® H-A Max (commercial name) irrigation system for agricultural applications in large crops will be a new option on the market, easy to install, maximum operating pressure 10 bar, 145 psi, flowrate from 215 to 720 m3/h (900 to 3170 US GPM).
To successfully expand our existing business into the area of macro irrigation (pivots, large crops), we worked on a B2B funnel, a shared value plan for value proposition, on brand conceptualization, mission and vision.
Regarding intellectual protection process, several documents have been registered on the Bernstein platform. End-users’ documentation and procedure manuals, various documents have been created to ensure that the system is correctly installed and started (Setup Guide, User Manual, Grounding measure guide, TU (treatment unit) measure guide, TU drive card measure guide and TU cable measure guide).