Description du projet
Un nouvel outil numérique pour lutter contre la piraterie audiovisuelle
Bonne nouvelle pour l’industrie du divertissement, qui souffre de la distribution non autorisée de contenus protégés par des droits d’auteur comme la musique et les films sur Internet. Un nouvel outil permettra en effet de lutter contre le piratage et la contrefaçon en ligne. Le projet ETIQMEDIA, financé par l’UE, a mis au point un système numérique qui peut rechercher et trouver, compter et trier le nombre de fois que des images, des visages (personnes), des textes et des voix apparaissent sur n’importe quel canal médiatique (comme la télévision, la radio et Internet), simultanément et en temps réel. Ce nouveau système peut détecter et localiser l’emplacement du «pirate». Il peut également identifier le droit de propriété intellectuelle qui est violé.
Objectif
"Etiqmedia Soluciones Audiovisuales, S.L. is an ICT innovative high-tech startup created in 2016 and emerged from the one of the Spain’s leading engineering centers: Aragon Institute of Technology. We are specialized in developing platforms to process video and audio applying multimedia technology. As an acknowledgement for our business trajectory, we have won the “IDEA Innovative Award 2017"" for “Best Start-up” sponsored by Spanish Government, and we´ve received the Spanish Seal of Innovative Excellence in 2018 (NEOTEC: SNEO-20171032).
Counterfeit and pirated trade is a global and dynamic phenomenon that describes a range of illicit activities related to intellectual property rights (IPR) infringement such as: copyright, trademarks, design rights and patents. In 2013, international piracy trade represented up to 2.5% (USD 461 billion) of world trade. This is the equivalent of the GDP of Austria, or the combined GDP of Ireland and the Czech Republic. At this point, ETIQMEDIA has developed the best tool to fight against piracy (Business opportunity).
ETIQMEDIA has designed and developed the first digital system able to look for, count and sort the amount of times that images, faces(people), texts and voices appear in any media channel (such as TV, Radio and Internet) at the same time and in real time. Our innovative solution is able to locate who the “pirate” is and where is located in any part of the world, as well as to know what intellectual property right is being violated by the pirate. This solution has been validated in a study pilot.
ETIQMEDIA focusses on the cultural and creative market, which is composed by 700,000 cultural-oriented enterprises in EU. Target customers are MEDIA Operators, Public Administrations and Universities.
Expected Impact is additional employment of 25 jobs and increase of yearly profit margin of EUR 11.17mn until the fifth year of market introduction at EBITDA Return of Investment (ROI) of 6.
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Champ scientifique
Programme(s)
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
50003 Zaragoza
Espagne
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.