Descripción del proyecto
Tecnología avanzada para el control del brillo
En la actualidad, el vidrio empleado en las puertas y ventanas permite que entre más luz natural y ofrece más transparencia. Sin embargo, resulta problemático controlar la cantidad de luz y calor que entran en los edificios. Las tecnologías actuales para controlar el brillo solo son parcialmente eficientes. VideowindoW ofrece un sistema alternativo. Esta tecnología integra píxeles microscópicos en el exterior del cristal, convirtiendo las fachadas de cristal en un soporte transparente adecuado para publicidad. La nueva tecnología de control del brillo es ideal para zonas urbanas con tráfico denso. El proyecto VW, financiado con fondos europeos, diseñará un plan de negocios para el mercado europeo, identificará zonas públicas adecuadas, elaborará modelos de negocio y estudiará la integración del sistema en las fachadas de cristal existentes.
Objetivo
In urban environments, glass offers transparency to buildings and public spaces. It is however always accompanied by glare control solutions to manage the amount of light and heat entering the building. VideowindoW has developed a revolutionary alternative to conventional blinds or awning, which eliminates the choice between daylight or transparency. Multiple transparent modules are integrated into the glass façade, each module consisting of tiny LCD-segments (‘pixels’). The transparency of these pixels is independently controlled at very high speed. This enables the transformation of the glass façade into a transparent media platform. The content shown in the glass façade simultaneously serves as glare control. By using light sensors in combination with a proprietary algorithm the density of the content is calculated to yield the required degree of transparency. VideowindoW reduces energy consumption up to 30% (of which 20% climate control and 10% interior lighting). These savings help customers achieve sustainability goals. Customers now even have the opportunity to turn glass into a source of revenue, as it is transformed into potential advertising space by VideowindoW.
The proposed SME-Instrument project is aimed at the European scale-up of the VideowindoW technology towards high-traffic locations, such as public transport hubs). VideowindoW offers a revolutionary glare control technology with added media functionality and lower energy use, that can be applied to many other market segments as well. Each of these might require a different market approach and tailormade business model.
Specific objectives in this Ph1-study are to explore promising business cases for VideowindoW in public transport hubs, identify other promising market segments, define potential business models to help determine value-based pricing, research how VideowindoW can be optimally integrated in new and existing buildings, and elaborate on a detailed business plan for European scale (D1).
Ámbito científico
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologymaterials engineering
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors
- social sciencessocial geographytransportpublic transport
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
1073KR AMSTERDAM
Países Bajos
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.