Fully Scalable Platform for Neuroscience Consumer Research and Product Development, Based on User-Friendly EEG-Headset and Cloud-Based Data Storage/Analysis.

Project description

Neuroscience applied to consumer research and product testing

The testing phase of a product is costly for the food and beverage industry. However, it is estimated that 85 % of new products meet negative reception by the market because of insufficient data related to consumer preferences. The sector is seeking methods to minimise mistakes, decrease testing time, and increase the flow of critical information that will enhance product acceptance. The Thimus company has created a self-evaluation kit (SEK) that responds to this need. A first, the EU-funded MANTICA project will apply neuroscience to the testing phase and service deployment to offer valuable information concerning customers’ reactions and preferences. It will prepare for the industrialisation of SEK and the development of worldwide distribution.

Fields of science

• natural sciences › computer and information sciences › software
• engineering and technology › electrical engineering, electronic engineering, information engineering › electronic engineering › signal processing
• social sciences › economics and business › business and management › commerce
• natural sciences › biological sciences › neurobiology

Programme(s)

• H2020-EU.3. - PRIORITY 'Societal challenges
• H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
• H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies

Topic(s)

• EIC-SMEInst-2018-2020 - SME instrument

Call for proposal

H2020-SMEInst-2018-2020-1
See other projects for this call

Funding Scheme

SME-1 - SME instrument phase 1

Coordinator

THIMUS SRL

Address

Via Monte Nero 23
25128 Brescia
Italy

Activity type

Private for-profit entities (excluding Higher or Secondary Education Establishments)

EU contribution

€ 50 000