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Dynamic Bright Code: Delivering digital content in offline environments by connecting unique LEDbased optical tags with mobile devices.

Project description

Delivering digital information to mobile devices using light

BrightCodes develops an innovative visible light communication (VLC) technology that uses LED lights to send information to mobile cameras in a way not perceptible by the human eye. The active optical tags (BrightCodes) deliver high data-rates using just about 10 % the area of comparable QR codes. Static BrightCodes provide a convenient low footprint bridging mechanism between the offline and the online worlds in venues like exhibitions and physical retail. Yet, the most promising application of the technology is mobile proximity payments. Dynamic BrightCodes offer a cost effective, safe and much smaller alternative to ‘merchant-presented’ QR codes in POS terminals. The solution is fully compatible with any QR payment standard, thus it can be readily integrated into existing mobile wallet platforms.

Objective

BrightCodes has developed Dynamic BC - an innovative mobile content delivery platform that connects real-life objects to online content. BrightCodes’ solution is based on a proprietary visible light communication technology (VLC) that uses LED lights to send digital information to mobile devices in a way not perceptible by the human eye.

Dynamic BCs are ideal solutions for contactless payment systems and security access control infrastructures. First, they enable customers to complete contactless payments from any smartphone without the need for near-field communication, which is not available on all mobile devices. Moreover, Dynamic BCs are a safer alternative to QR codes. They transmit factory configured UIDs that are difficult to duplicate/alter, thus they are very secure. In the access control field, Dynamic BCs can be used to authenticate and grant access to authorized person who scans the LED-based tag with the phone, by sending tag ID and verifying the user data to a cloud server, which then operates a controller installed at the door. In a longer-term stage, to increase product scalability and internationalisation, BrightCodes aims to apply Dynamic BC solution also to Out-of-home (OOH) advertising and in-store retailers.

The proposed work in Phase 1 of the SME instrument fits into the company overall plan to reach the market by contributing the financial resources needed to plan a fast sound product development plan and its market uptake.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

BRIGHTCODES TECHNOLOGIES LTD
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
17 RABINA
6939533 TEL AVIV
Israel

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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