A platform for accessible video personalisation
Companies are seeking new methods to attract, retain and involve digital clients while looking for new ways to reduce marketing costs. Personalised video emerges as a powerful marketing instrument. The EU-funded Motionlab project proposes a pioneering, complex cloud-based and GDPR-compliant video platform that allows self-service creation of personalised videos. Motionlab intends to support digital and marketing companies to enhance their relations with brands, communicate individually with their digital clients, and increase their production and profitability while reducing costs. The platform is designed for independent use by clients and allows every customer to access personalisation of videos. This means even small production companies can make use of this. The project will develop the marketing process and support internationalisation of the software.
Fields of science
Call for proposalSee other projects for this call