Project description
A platform for accessible video personalisation
Companies are seeking new methods to attract, retain and involve digital clients while looking for new ways to reduce marketing costs. Personalised video emerges as a powerful marketing instrument. The EU-funded Motionlab project proposes a pioneering, complex cloud-based and GDPR-compliant video platform that allows self-service creation of personalised videos. Motionlab intends to support digital and marketing companies to enhance their relations with brands, communicate individually with their digital clients, and increase their production and profitability while reducing costs. The platform is designed for independent use by clients and allows every customer to access personalisation of videos. This means even small production companies can make use of this. The project will develop the marketing process and support internationalisation of the software.
Objective
Traditional marketing communication is losing its effectivity and companies search for new ways how to engage, win or retain their digital customers to generate better revenues and to optimize marketing costs. Personalized video as a marketing tool is a key. Motionlab is a unique complex cloud-based and GDPR compliant video platform for self-service creation of personalized videos 1. in high volume and 2. in individual mode. Our aim is to help digital and marketing agencies or productions to create better relationships with brands, to speak individually with their digital customers, to increase productivity and efficiency of sales, marketing or customer services, to improve end customer experience and to save money. Motionlab is designed for an independent use by customers on a fast-growing video advertising market, valued of US$52.0 billion by 2023. Motionlab opens the access to videopersonalization for every customer: even small video production agencies can have the powerful tool, no need to be dependent on expensive vendors or their limited solutions. With Software as a Service business model Motionlab can easily enter into new segments and markets. Our vision is to create the multilevel B2B2B business chain to support our expansion. The aim of this project that belongs to the TRL 6 is to develop marketing and deployment process and organization to support internationalization of Motionlab. The feasibility study is focused on assessment of “go-to-market” options, IPR & Regulatory Strategy validation and business plan update. Motionlab project aims at generating annual turnover of 46 million EUR by the end of 2022. The project is of strategic importance for growth and transformation of the company from an innovation-driven startup, to a market-oriented global player. The aim of the Phase 1 project is so to check the feasibility of scaling-up the Motionlab for a broad commercialization on the European and North American markets, e.g. by the EIC Accelerator funding
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software
- social sciences economics and business business and management business models
- social sciences economics and business economics production economics productivity
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
602 00 BRNO
Czechia
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.