Project description
Exploring real estate in 3D
A picture is worth a thousand words, but in today’s crowded marketplace, 3D virtual tours allow customers to fully engage with products. Virtual walk-throughs of property interiors mark the future of the real estate market. The EU-funded IMMERSION project is taking this one step further by merging virtual reality with the online marketplace. This will be the first virtual/immersive marketplace in Europe that allows homes to become the scenario for purchasing furniture, interior design and housing renovation services. For instance, renovation works will be proposed by contractors and virtually visualised by the users. In the first phase, the project will develop the business model and cost structure and carry out a sales forecast per country.
Objective
Today, it is usual to see 360° virtual tours in Estate Agent or online at real estate portals. These tools are useful to show existing assets, however they tools are not a solution for potential clients, players of the real state sector (investors and architects) offering off-the- plan houses, which is much more of a gamble as their clients’ decision is based on brochures, plans, models and a visit to the builder's marketing suite. Some players are offering Virtual Reality Real Estate Tour immersing their clients in a 360° photoreal environment. Users can navigate the property from room to room to gain a real perspective for the scale and feel of the space. However, the customers cannot interact with the environment and/or modify it.
NUMERIPLAN merges the virtual reality concept with the online marketplace concept and proposes a new business model addressed to four main markets: Real estate sector, individual customers, building industries and interior design related services and products. IMMERSION will be the first virtual/immersive marketplace in Europe that allows your projected houses to be the scenario for purchasing furniture, interior design or housing renovation services. By entering the matrix the user will become fully part of a virtual world and become the own house and interior designer. Renovation works will be proposed by contractors and virtually visualised by the users and will consider technical and environmental regulations and standards. To meet these objectives, there is a need to reduce the time to market by increasing a portfolio of the platform validation, scaling-up the structure of the company and its partnership and implementing a successful internationalization strategy. In Phase 1, we target to develop this cost structure and carry out a sales forecast per country, with the objective to ensure a company growth with estimated 25 new job and a ROI of 48 % in year 4.
Fields of science
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
72600 MAMERS
France
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.