Description du projet
Explorer l’immobilier en 3D
Une image vaut mille mots, mais sur le marché actuel, très dense, les visites virtuelles en 3D permettent aux clients de découvrir en détail les produits. Les visites virtuelles de l’intérieur des immeubles représentent l’avenir du marché immobilier. Le projet IMMERSION, financé par l’UE, va encore plus loin en fusionnant la réalité virtuelle avec le marché en ligne. Il s’agira du premier marché virtuel/immersif en Europe qui permettra aux habitations de devenir le théâtre de l’achat de meubles, de décoration intérieure et de services de rénovation de logements. Ainsi, les travaux de rénovation proposés par les entrepreneurs seront virtuellement visualisés par les utilisateurs. Dans sa première phase, le projet développera le modèle commercial et la structure des coûts et établira une prévision des ventes par pays.
Objectif
Today, it is usual to see 360° virtual tours in Estate Agent or online at real estate portals. These tools are useful to show existing assets, however they tools are not a solution for potential clients, players of the real state sector (investors and architects) offering off-the- plan houses, which is much more of a gamble as their clients’ decision is based on brochures, plans, models and a visit to the builder's marketing suite. Some players are offering Virtual Reality Real Estate Tour immersing their clients in a 360° photoreal environment. Users can navigate the property from room to room to gain a real perspective for the scale and feel of the space. However, the customers cannot interact with the environment and/or modify it.
NUMERIPLAN merges the virtual reality concept with the online marketplace concept and proposes a new business model addressed to four main markets: Real estate sector, individual customers, building industries and interior design related services and products. IMMERSION will be the first virtual/immersive marketplace in Europe that allows your projected houses to be the scenario for purchasing furniture, interior design or housing renovation services. By entering the matrix the user will become fully part of a virtual world and become the own house and interior designer. Renovation works will be proposed by contractors and virtually visualised by the users and will consider technical and environmental regulations and standards. To meet these objectives, there is a need to reduce the time to market by increasing a portfolio of the platform validation, scaling-up the structure of the company and its partnership and implementing a successful internationalization strategy. In Phase 1, we target to develop this cost structure and carry out a sales forecast per country, with the objective to ensure a company growth with estimated 25 new job and a ROI of 48 % in year 4.
Champ scientifique
Programme(s)
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
72600 MAMERS
France
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.