Descrizione del progetto
Esplorazione degli immobili in 3D
Se un’immagine vale più di mille parole, nell’affollato mercato dei giorni nostri, i tour virtuali 3D consentono ai clienti di essere totalmente coinvolti nei prodotti. Le passeggiate virtuali degli interni delle case segnano il futuro del mercato immobiliare. Il progetto IMMERSION, finanziato dall’UE, sta spingendo oltre questo concetto fondendo la realtà virtuale con il mercato online. Sarà il primo mercato immobiliare virtuale e immersivo in Europa che consentirà alle case di diventare uno scenario per acquistare mobili, design di interni e servizi di ristrutturazione edilizia. Ad esempio i lavori di ristrutturazione saranno proposti dalle ditte e visualizzati virtualmente dagli utenti. Nella prima fase, il progetto svilupperà il modello aziendale e la struttura dei costi ed eseguirà una previsione di vendita per paese.
Obiettivo
Today, it is usual to see 360° virtual tours in Estate Agent or online at real estate portals. These tools are useful to show existing assets, however they tools are not a solution for potential clients, players of the real state sector (investors and architects) offering off-the- plan houses, which is much more of a gamble as their clients’ decision is based on brochures, plans, models and a visit to the builder's marketing suite. Some players are offering Virtual Reality Real Estate Tour immersing their clients in a 360° photoreal environment. Users can navigate the property from room to room to gain a real perspective for the scale and feel of the space. However, the customers cannot interact with the environment and/or modify it.
NUMERIPLAN merges the virtual reality concept with the online marketplace concept and proposes a new business model addressed to four main markets: Real estate sector, individual customers, building industries and interior design related services and products. IMMERSION will be the first virtual/immersive marketplace in Europe that allows your projected houses to be the scenario for purchasing furniture, interior design or housing renovation services. By entering the matrix the user will become fully part of a virtual world and become the own house and interior designer. Renovation works will be proposed by contractors and virtually visualised by the users and will consider technical and environmental regulations and standards. To meet these objectives, there is a need to reduce the time to market by increasing a portfolio of the platform validation, scaling-up the structure of the company and its partnership and implementing a successful internationalization strategy. In Phase 1, we target to develop this cost structure and carry out a sales forecast per country, with the objective to ensure a company growth with estimated 25 new job and a ROI of 48 % in year 4.
Campo scientifico
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
72600 MAMERS
Francia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.