Our sales strategy included direct sales, hot connections, networking, creating partnership with cities and large operators, as well as offering superior UX to our customers. We worked closely with associations, participate in trade fairs and publish in trade journals. Associations include Startup Grind, WEVA, Recharge and AVERE. We participated in trade fairs, such as the Electric & Hybrid Vehicle Technology Expo, StartUp Weekend Sustainable Revolution Paris Edition and other events across Europe. Trade journals also include Electric Vehicles Magazine, World Electric Vehicle Journal and more.
The next important integration is with several bonus / bonus Miles / rewards systems. This gives us an important step forward, because through our modern bonus systems aggregator we achieve mutual exchange of the respective bonus units for the charging time. This provides a great opportunity for all participants in our fintech charging infrastructure platform.
The European E-Mobility market is experiencing a significant growth, higher than ever before. It is anticipated that 14% of all light vehicles sold will consist of electric vehicles. More and more larger players, as well as startups are cooperating and entering the E-Mobility market due to its high potential. The main driver for the increasing EV charging station market is the fact that only 5% of all EV charging stations consist in public charging stations. Now is the time to enter the E-Mobility charging market and gain a major market share in the public charging sector.
We summarized our findings in the lean business model. We will target our main clients, which are charging station operators, our end-users (EV drivers and owners) and software and hardware providers and charge micropayment transaction fees of 1-1.5% in the first month. After that, we will increase the percentage to 11-15%, as well as a monthly subscription fee, ranging from €15-€100 per charging stations/month.
The main risks we will have to face are cyber attacks, high switching costs, vandalism, compliance risk and currency and crypto rate fluctuation. We use the latest block chain technology to maximize cybersecurity, we will make sure that we will be the first company to enter the market and participate in industry representations to reduce these risks.
We have chosen not to patent our technology, since it will make it public and as a start-up, we do not have the financial means to protect it. We will protect our source code and technology as business secrets. It is not possible for users to access critical parts of our technology.
We therefore conclude that the project shall continue and that our strategic vision has been strengthened and a clear work plan has emerged. As a next step, we will apply for EIC Accelerator Phase 2 funding and keep getting the support from the coach and the national support system.