Description du projet
Quand l’engagement des citoyens devient un jeu
Faire participer les citoyens au dialogue sur diverses questions relatives à leur vie quotidienne et à leur bien-être constitue un moyen efficace de provoquer un changement substantiel et durable. Le projet Allthings.bioPRO financé par l’UE, vise à faire participer les citoyens dans quatre secteurs: l’emballage des denrées alimentaires, la mode et le textile, les enfants et les écoles, et les emplois et les carrières. La ludification constituant une incitation, la méthodologie du projet fournira un écosystème de ludification basé sur un jeu, une application pour smartphone et des activités de communication et d’engagement en ligne et hors ligne. Ces outils permettront aux citoyens de contribuer directement à l’agenda de la bio-industrie. À terme, le projet contribuera à la création d’un réseau d’action citoyenne et évaluera la manière dont il peut soutenir un observatoire des citoyens en matière de bioéconomie.
Objectif
Allthings.bioPRO will create and implement a highly innovative gamification ecosystem combining a serious game, a smartphone app and on- and offline communication and engagement activities to enable citizens to provide direct input into the agenda of the bio-based industry. The project will apply a comprehensive participatory approach to engage citizens and all quadruple helix stakeholders in the co-design and co-creation of a serious online game as innovative tool to raise awareness, support learning and gather citizen generated input and data.
The project focusses on four themes closely related to everyday life: food packaging, fashion and textiles, kids and schools, and jobs and careers. These themes are central to the serious game and smartphone app and will also guide an associated public communication campaign, building on the current BioCannDo project.
Citizen engagement will be organized in a series of Focus Groups and Co-Creation Workshops at the local level, supported by 8 regional partners and implemented in the local language. The serious game and the smartphone app will not only engage citizens using them, but can also be used as tool to aggregate citizens’ ideas, preferences and opinions related to the four themes and relevant products and inform them about bio-based alternatives for fossil based products.
Taking up the results of the co-creation process the project will explore possibilities creating a Citizens Action Network and assess how it can support a bioeconomy citizen observatory. Project results will be relevant to brand owners, bio-based industries, Knowledge Centre for Bioeconomy, policy actors and others. Allthings.bioPRO will establish close collaboration with them to ensure project results are of high quality, relevant and of direct use. Results will help stakeholders appreciate citizens’ perspectives and views on the bioeconomy and give them access to citizen generated data on preferences and ideas on specific product applications.
Champ scientifique
- engineering and technologymaterials engineeringtextiles
- natural sciencesbiological sciencesecologyecosystems
- social scienceseconomics and businesseconomicsbioeconomy
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
- engineering and technologyother engineering and technologiesfood technologyfood packaging
Mots‑clés
Programme(s)
- H2020-EU.3.2. - SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy Main Programme
- H2020-EU.2.1.4. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies – Biotechnology
- H2020-EU.3.2.6. - Bio-based Industries Joint Technology Initiative (BBI-JTI)
Régime de financement
CSA - Coordination and support actionCoordinateur
18276 Gulzow
Allemagne