Descripción del proyecto
Cuando la interacción con los ciudadanos se convierte en un juego
Conseguir que los ciudadanos participen en el debate sobre distintos problemas relevantes para su vida diaria y su bienestar es una forma eficaz de lograr cambios importantes y duraderos. El proyecto Allthings.bioPRO financiado con fondos europeos, pretende implicar a los ciudadanos en cuatro sectores: envasado de alimentos, moda y textiles, niños y escuelas y empleo y carrera. Puesto que la ludificación representa un incentivo, la metodología del proyecto proporcionará un ecosistema de ludificación basado en un juego, una aplicación para teléfonos inteligentes y actividades de comunicación e interacción con y sin conexión. Estas herramientas permitirán a los ciudadanos aportar información directamente en la agenda de la bioindustria. En última instancia, el proyecto contribuirá a la creación de una red de acción ciudadana y evaluar cómo puede contribuir al funcionamiento de un observatorio ciudadano de la bioeconomía.
Objetivo
Allthings.bioPRO will create and implement a highly innovative gamification ecosystem combining a serious game, a smartphone app and on- and offline communication and engagement activities to enable citizens to provide direct input into the agenda of the bio-based industry. The project will apply a comprehensive participatory approach to engage citizens and all quadruple helix stakeholders in the co-design and co-creation of a serious online game as innovative tool to raise awareness, support learning and gather citizen generated input and data.
The project focusses on four themes closely related to everyday life: food packaging, fashion and textiles, kids and schools, and jobs and careers. These themes are central to the serious game and smartphone app and will also guide an associated public communication campaign, building on the current BioCannDo project.
Citizen engagement will be organized in a series of Focus Groups and Co-Creation Workshops at the local level, supported by 8 regional partners and implemented in the local language. The serious game and the smartphone app will not only engage citizens using them, but can also be used as tool to aggregate citizens’ ideas, preferences and opinions related to the four themes and relevant products and inform them about bio-based alternatives for fossil based products.
Taking up the results of the co-creation process the project will explore possibilities creating a Citizens Action Network and assess how it can support a bioeconomy citizen observatory. Project results will be relevant to brand owners, bio-based industries, Knowledge Centre for Bioeconomy, policy actors and others. Allthings.bioPRO will establish close collaboration with them to ensure project results are of high quality, relevant and of direct use. Results will help stakeholders appreciate citizens’ perspectives and views on the bioeconomy and give them access to citizen generated data on preferences and ideas on specific product applications.
Ámbito científico
- engineering and technologymaterials engineeringtextiles
- natural sciencesbiological sciencesecologyecosystems
- social scienceseconomics and businesseconomicsbioeconomy
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
- engineering and technologyother engineering and technologiesfood technologyfood packaging
Palabras clave
Programa(s)
- H2020-EU.3.2. - SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy Main Programme
- H2020-EU.2.1.4. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies – Biotechnology
- H2020-EU.3.2.6. - Bio-based Industries Joint Technology Initiative (BBI-JTI)
Régimen de financiación
CSA - Coordination and support actionCoordinador
18276 Gulzow
Alemania