Projektbeschreibung
Einführung einer neuen Eiscreme
Rutsch rüber, Eiscreme. Mach Platz für Mashcream-Gelato. Diese italienische Delikatesse wird auf einem gekühlten Teller zubereitet, der die Zubereitung und das schnelle Einfrieren der Eisbasis ermöglicht. Es ist außerdem gesund, glutenfrei, biologisch und enthält nur 3 % Fett. Das EU-finanzierte Projekt Mashcream arbeitet daran, diese neue gefrorene Köstlichkeit in die Haushalte in ganz Europa zu bringen. Es entwickelt eine spezielle Eismaschine und erschließt damit einen boomenden Markt, der bis 2024 auf über 30 Mio. EUR anwachsen soll. Dem Projekt zufolge wird es auch dazu beitragen, die Lebensmittelabfälle zu reduzieren. Wenn man bedenkt, dass die Herstellung von Speiseeis einen großen CO2-Fußabdruck hinterlassen kann – von Transport und Lagerung bis hin zu den schädlichen Methanemissionen von Milchkühen – kann Mashcream der EU helfen, ihre Umweltziele zu erreichen.
Ziel
The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high.
Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves.
Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million.
The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store.
Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.
Wissenschaftliches Gebiet
Programm/Programme
Thema/Themen
Aufforderung zur Vorschlagseinreichung
Andere Projekte für diesen Aufruf anzeigenUnterauftrag
H2020-SMEInst-2018-2020-1
Finanzierungsplan
SME-1 - SME instrument phase 1Koordinator
60131 ANCONA
Italien
Die Organisation definierte sich zum Zeitpunkt der Unterzeichnung der Finanzhilfevereinbarung selbst als KMU (Kleine und mittlere Unternehmen).