Descripción del proyecto
Soluciones inteligentes para una floricultura sostenible
El sector de la flor cortada de todo el mundo está valorado en miles de millones de euros. Responder a la demanda requiere una intrincada cadena de suministro de trabajadores, agricultores, mayoristas, comerciantes, floristas y mercados, y el reparto rápido en este sector exige el uso de una cadena de frío para mantener las flores frescas. El proyecto FLOURISH, financiado con fondos europeos, tiene como objetivo mejorar los procesos actuales mediante el uso de tecnologías digitales como la inteligencia artificial. Un ejemplo es una plataforma informática especial que facilitará la interacción entre los proveedores minoristas y los supermercados. La nueva plataforma también asignará un papel más importante a los supermercados a la hora de seleccionar la variedad de flores. Se presentará primero en Francia, Alemania y el Reino Unido. Se eligieron estos tres países por el elevado porcentaje de flores que se venden a través de supermercados.
Objetivo
BloomyPro, located at the flower The variety of flowers at a supermarket is drastically minimized compared to the endless number of flowers that are available. A result of the risks associated with managing inventory and profit margins of short life products as flowers. Trading of flowers in this market still happens via time-consuming, old-fashioned steps involving physical selection of bouquets that fast, customer demand-based decisions on assortment impossible. While emerging digital technologies as AI could greatly improve processes, the current way of working does not allow implementation to this. At Bloomy, we want to change this and embark on a digital revolution with our software platform that facilitates the interaction between retail suppliers and supermarkets. Our team has a solid track record with >25 years in the floral industry combined with experience in entrepreneurship, marketing and commercialization of in digital solutions. BloomyPro has >6000 3D images to design and present your digital flower assortment connected to real-time day-prices and inventory. The platform is designed for a new way of trading to overcome current risks with flower sales and give supermarkets a larger role in determining their assortment. Active users are currently retail suppliers yielding an annual revenue of €200 000, and we are seeking to expand to supermarkets where BloomyPro can have a significant impact. Well-illustrated by our market study showing that TESCO can reduce 7.5% waste and 10% flower-associated cost by using BloomyPro. We aim to market BloomyPro as Software as a Service to large supermarkets with initial focus on UK, DE and FR. Strategically choses because of a high percentage of flower being sold via supermarkets and a retail market dominated by only a few large players. With the FLOURISH project we aim to strengthening our market insight (barriers, business model) and prime for growth to enter this market (marketing strategy and technical feasibility).
Ámbito científico
- natural sciencescomputer and information sciencessoftware
- social scienceseconomics and businessbusiness and managemententrepreneurship
- social sciencespolitical sciencespolitical transitionsrevolutions
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringdigital electronics
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
1424 LD AALSMEER
Países Bajos
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.