Descrizione del progetto
IA per la condivisione automatica delle informazioni sui prodotti
I prodotti di rapido consumo, o FMCG (Fast-Moving Consumer Goods), sono prodotti venduti rapidamente a prezzi convenienti e rappresentano una fetta enorme del mercato. Tuttavia, per migliorare le condizioni del mercato, produttori e rivenditori necessitano di più dati e di una struttura comune per lo scambio di informazioni sui prodotti. Il progetto B2BMarketplace, finanziato dall’UE, propone una piattaforma peer-to-peer elaborata da Alkemics, una società specializzata nell’IA e nello scambio di megadati. La piattaforma collega produttori e rivenditori, scambia informazioni che aiutano a lanciare i prodotti e migliora la qualità del contenuto del prodotto attraverso la catena del rivenditore. La piattaforma si basa su algoritmi esclusivi che forniscono la condivisione automatica delle informazioni sui prodotti traducendo i «dati sui prodotti grezzi» in dati compatibili con i sistemi comuni utilizzati dal mercato.
Obiettivo
Fast Moving Consumer Goods (FMCGs) are products sold quickly at relatively low prices, like foods, beverages, and toiletries. Most people consume FMCGs every day. Despite the huge size of this market, FMCG producers and retailers experience a number of challenges. First, the need for more product data is continuously growing due to legal and consumer expectations. Second, there is no commonly agreed structure for product information exchange between producers and retailers. Plus, current processes are inadequate for big data exchange, since they are mostly performed manually and, thus, more error-prone.
Alkemics has developed a Peer-to-Peer platform to overcome these challenges. B2BMarketplace is the first and unique global B2B marketplace for FMCGs. It connects retailers and producers to sell and buy FMCG goods. It enables producers to get their products discovered by retailers, streamline product data exchange in order to accelerate product launch, and increase the quality of the product content across the retailer ecosystem. At the core of B2BMarketplace lie Alkemics’ unique algorithms which allow the automated product information sharing by translating the inserted ‘raw product data’ into data that is compatible with the common systems used by the stakeholders of the marketplace.
Alkemics is a French start-up founded in 2011 and focused on Artificial Intelligence for Big Data exchange. The company is already serving two European key FMCG markets (France and UK) and working with several important retailers (Tesco, Carrefour) and multinational producers (Nestlé, Unilever). It is supported by the recognised GS1 Organisation, which develops global standards for business operations.
The proposed work in Phase 1 of the SME Instrument fits into Alkemics' overall plan to reach the market by contributing the financial resources needed to plan a fast, sound deployment of B2BMarketplace.
Campo scientifico
- natural sciencescomputer and information sciencesartificial intelligence
- engineering and technologyother engineering and technologiesfood technology
- natural sciencescomputer and information sciencesdata sciencebig data
- natural sciencesbiological sciencesecologyecosystems
- natural sciencescomputer and information sciencesdata sciencedata exchange
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
75009 PARIS
Francia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.