While only a small part of the global education market is digitized, the rapid increase in connectedness, introduction of social, mobile, analytics, and cloud technologies has facilitated the adoption of eLearning solutions. In addition, AI can be utilized to personalize the teaching and VR is a key trend boosting the learning outcomes by providing the student with a realistic immersive environment. Meanwhile proliferation in social media sites supports collaborative and peer to peer learning models. Thus, the whole eLearning ecosystem needs to be reoriented. Memorix is our VR and AI powered innovation that integrates emotional triggers and gamification elements in helping students to improve their long-term memory. Memorix app uses a co-creation approach where the student creates unique memory journeys in virtual 3D worlds, making the learning process intrinsically motivating by association, visualization, location and repetition. Moreover, Memorix app uses an AI engine allowing for personalized learning. None of the solution in the market offer a similar approach: co-creation in the front end and intelligence in the back end.