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Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.

Project description

From online marketing to in-store sales

Thanks to digital marketing, most customers already know what they want to buy before even entering a store. But are retailers underestimating the power of digital marketing on shopping behaviours? How can retailers take advantage of the digital influence factor in the consumer journey? These questions will be answered by the EU-funded AD-TO-STORE project. It is developing the first ad-to-store affiliate network that can track in-store purchases generated by advertising at article level, in a scalable cloud environment. The project be a single marketplace (concentration of ad space), enabling access to programmatic display, pay-per-sale and search retargeting throughout a reduced management fee. Bottom line: digital and in-store experiences should not be considered separately.

Call for proposal

H2020-EIC-SMEInst-2018-2020

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Sub call

H2020-SMEInst-2018-2020-1

Coordinator

BROWSE AND GO SAS
Net EU contribution
€ 50 000,00
Address
61 Avenue Faidherbe 8 Villa Faidherbe
92600 Asnieres-sur-seine
France

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Region
Ile-de-France Ile-de-France Hauts-de-Seine
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 21 429,00