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Exploring participatory place branding as an inclusive governance framework for sustainable place development

Description du projet

Des accords de gouvernance inclusifs pour le développement durable d’un endroit

Cela fait longtemps que l’Union européenne recherche des modèles globaux de développement régional. Le projet BRANDSUS, financé par l’UE, se concentre sur l’étude des dispositifs de gouvernance inclusifs pour le développement durable des lieux (SPD pour «sustainable place development»). Il entend développer une étude de cas comparative innovante basée sur des méthodes mixtes entre l’Espagne et les Pays-Bas, en examinant les modèles de gouvernance dirigés par les citoyens. L’application pratique de cette étude devrait contribuer à une approche du développement durable reposant sur trois piliers, englobant la croissance économique ainsi que l’assurance d’une durabilité sociale et environnementale, et servant ainsi de base pour un changement positif. Les activités du projet seront menées au sein du département d’administration publique et de sociologie de l’université Érasme de Rotterdam.

Objectif

BRANDSUS focuses on the study of inclusive governance arrangements for sustainable place development (SPD) responding to calls for more holistic models of regional development in the European Union (EU) following the goals of the 2030 Agenda for Sustainable Development, including economic social and environmental sustainability.

BRANDSUS will increase scientific knowledge by developing participatory place branding (PPB) as an alternative, inclusive governance framework for SPD. The project develops an innovative mixed-methods comparative case study approach (Spain-Netherlands) for the study of citizen-led governance models: a large-scale survey and a participatory intervention methodology combining participatory action research with the method of sociological intervention.

BRANDSUS will also contribute to advancing research methods in public administration and the social sciences at large. The practical application of the proposed methodology will not only support place development and economic growth but also ensure social and environmental sustainability. The project contributes to societal development by providing the governance framework for stakeholders to collectively enact positive change. Inclusive and effective governance models for stakeholder engagement will enhance collaboration towards a common vision.

BRANDSUS will be conducted at the Department of Public Administration and Sociology at Erasmus University of Rotterdam, ranked 1st in 2017 and 2018 and 2nd in 2019 for the subject of Public Administration by the Shanghai Ranking. Beyond sharing my expertise and further developing innovative participatory governance methodologies, this fellowship will allow me to restart my career, as well as to acquire the knowledge and skills necessary to achieve my medium-term goal to secure a grant as a principal investigator to continue studying citizen-led governance models for SPD and my long-term goal to secure a tenured position in the EU.

Coordinateur

ERASMUS UNIVERSITEIT ROTTERDAM
Contribution nette de l'UE
€ 281 358,72
Adresse
BURGEMEESTER OUDLAAN 50
3062 PA Rotterdam
Pays-Bas

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Région
West-Nederland Zuid-Holland Groot-Rijnmond
Type d’activité
Higher or Secondary Education Establishments
Liens
Coût total
€ 281 358,72