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Seamless mixing of virtual & real-world objects in VR & AR

Project description

Light-field technology to boost virtual and augmented reality

Virtual and augmented reality (VR/AR) and other distinct technologies using VR/AR offer engaging immersive experiences and are used in a wide range of fields, from entertainment to training and medicine. Despite their associated technological progress and availability, they have serious deficiencies keeping them from market success. For instance, current VR/AR devices used to perceive 3D images (depth) are actually based on flat-screen technology, causing eye strain, and even pain due to the lack of correct eye focus between objects. Addressing this issue, the EU-funded LIGHTFIELD project proposes a new patented near-eye light-field technology that generates truly 3D hologram-like images. It allows eyes to follow, softly, the real and virtual objects in VR/AR and offers a fully realistic 3D experience.

Objective

Despite recent major technological progress (e.g. with Oculus Quest), virtual or augmented reality headsets today have not yet entered mass adoption. One of the reasons for that is the discomfort, eyestrain and sometimes physical pain after prolonged use that they cause to some of the users. To perceive depth, the human eye needs to change focus between objects in different distances. This is impossible in today’s devices based on flat screen technology. The mismatch between binocular depth and focus (vergence-accommodation conflict) causes eyestrain, pain, and nausea for users. It is a serious problem in VR, but it is a true showstopper in the AR where our eyes see both real and virtual objects at the same time. Our patented light-field technology generates truly 3D hologram-like images. It solves the eyestrain and pain problems of current headsets, while increasing immersion of users and allowing conflictless mixing of virtual and real worlds. Our company’s mission is to resolve the key problem blocking widespread adoption of virtual and augmented reality by developing near-eye light-field technology. Our technology fully replicates human perception of 3D images with optical depth. Our ultimate goal is to provide the key technology for the next generation of wearable products– smart glasses, which could supplement or even eventually replace the current smartphone. We are currently offering VR and AR development kits (prototypes) of the light-field display and associated rendering software to our clients to initiate pilot and integration projects. So far, our company was financed by own funds, start-up competitions, and prize money of €240,000 in total, proof of concept project with Samsung Mobile of €50,000, and a seed round of €780,000. We plan to raise €4.6m in Series A financing round end of 2019 and we aim at a revenue of €53m by 2025 with 100+ FTEs.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

CREAL SA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 2 261 350,00
Address
CHEMIN DE LA DENT D'OCHE 1A
1024 Ecublens
Switzerland

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Schweiz/Suisse/Svizzera Région lémanique Vaud
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 3 230 500,00
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