Hunting for Voters: The Impact of Data-Driven Campaigning on Democracy

Project Information

HUNTING

Grant agreement ID: 949754

DOI

10.3030/949754

Project closed

EC signature date 4 May 2021

Start date 1 June 2021

End date 31 May 2026

Funded under

• EXCELLENT SCIENCE - European Research Council (ERC)

Total cost

€ 1 499 415,00

EU contribution

€ 1 499 415,00

Coordinated by

WAGENINGEN UNIVERSITY
Netherlands

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Deliverables

Open Research Data Pilot (1)

Data Management Plan

Participation in the Open Research Data Pilot

Publications

Peer reviewed articles (13)

The effect of traffic light veracity labels on perceptions of political advertising source and message credibility on social media

Author(s): Dobber, T., Kruikemeier, S., Votta, F., Helberger, N., & Goodman, E. P.
Published in: Journal of Information Technology & Politics, 2023, Page(s) 1-16, ISSN 1933-1681
Publisher: Routledge
DOI: 10.1080/19331681.2023.2224316

How Ads Get in Our Head: Studying Processing of Political (Mis)Targeting Using a Thought-Listing Approach

Author(s): Puck C. Guldemond, Annelien Van Remoortere, Susan A.M. Vermeer, Sophie C. Boerman, Sanne Kruikemeier
Published in: Mass Communication and Society, 2025, Page(s) 1-19, ISSN 1520-5436
Publisher: Lawrence Erlbaum Associates, Inc.
DOI: 10.1080/15205436.2025.2556443

Research Opportunities and Challenges of the EU’s Digital Services Act

Author(s): Francesco Pierri, Theo Araujo, Sanne Kruikemeier, Philipp Lorenz-Spreen, Mariek M.P. Vanden Abeele, Laura Vandenbosch, Joana Gonçalves-Sa, Przemyslaw Grabowicz
Published in: Communications of the ACM, Issue 69, 2026, Page(s) 40-43, ISSN 0001-0782
Publisher: Association for Computing Machinary, Inc.
DOI: 10.1145/3779412

Online political advertising literacy: a scoping review

Author(s): Carmen Dymanus, Annelien Van Remoortere, Susan Vermeer, Sophie C. Boerman, Rens Vliegenthart, Sanne Kruikemeier
Published in: International Journal of Advertising, 2026, Page(s) 1-25, ISSN 0265-0487
Publisher: Holt, Rinehart and Winston
DOI: 10.1080/02650487.2026.2662088

What Matters to Voters? Analyzing the Influence of Targeted Online Ads on Perceived Issue Importance During the United States 2022 Midterm Election and the Dutch General Election 2021

Author(s): Jade Vrielink, Rens Vliegenthart, Annelien van Remoortere, Sanne Kruikemeier
Published in: The International Journal of Press/Politics, 2026, ISSN 1940-1612
Publisher: SAGE Publications
DOI: 10.1177/19401612251371514

Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram

Author(s): Emilia Errenst; Annelien Van Remoortere; Susan Vermeer; Sanne Kruikemeier
Published in: 3, Issue 1, 2023, Page(s) 238–249, ISSN 2183-2439
Publisher: Cogitatio
DOI: 10.17645/mac.v11i3.6614

Shielding citizens? Understanding the impact of political advertisement transparency information

Author(s): Dobber, T., Kruikemeier, S., Helberger., N & Goodman, E.
Published in: New Media & Society, 2023, ISSN 1461-4448
Publisher: SAGE Publications
DOI: 10.1177/14614448231157640

AI meets politics: Examining the effects of different targeting strategies across 15 countries

Author(s): Sanne Kruikemeier, Svenja Schäfer, Alice Hamilton, Puck Guldemond, Jade Vrielink, Carmen Dymanus, Annelien van Remoortere, Sanne Tamboer, Rens Vliegenthart, Susan Vermeer, Sophie C. Boerman
Published in: New Media & Society, Issue 28, 2026, Page(s) 2932-2960, ISSN 1461-4448
Publisher: SAGE Publications
DOI: 10.1177/14614448261445063

Spotting the Signs?​ How a Boosting Intervention Can Improve Citizens’ Ability to Recognize Online Political Advertising

Author(s): Carmen Dymanus, Susan Vermeer, Annelien Van Remoortere, Rens Vliegenthart, Sanne Kruikemeier
Published in: Computers in Human Behavior Reports, 2025, ISSN 2451-9588
Publisher: Elsevier
DOI: 10.2139/ssrn.5717169

Did you make this for me? A two-country study on individuals’ perceptions of tailoring in online political ads

Author(s): Christina Gahn, Jade Vrielink, Sanne Kruikemeier
Published in: Information, Communication & Society, 2026, Page(s) 1-26, ISSN 1369-118X
Publisher: Routledge
DOI: 10.1080/1369118x.2026.2703856

Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?

Author(s): Stephanie Luke, Esmeralda Bon, Katharine Dommett, Rachel Gibson, Sophie Lecheler, Sanne Kruikemeier
Published in: Media and Communication, Issue 12, 2024, ISSN 2183-2439
Publisher: Cogitatio
DOI: 10.17645/mac.9227

Shifted by Similarity? How Politically Targeted Ads Based on Party and Issue Persuade Voters

Author(s): Annelien Van Remoortere, Susan Vermeer, Xiaotong Chu, Rens Vliegenthart, Sanne Kruikemeier
Published in: Journal of Advertising, Issue 55, 2026, Page(s) 524-542, ISSN 0091-3367
Publisher: M.E. Sharpe Inc.
DOI: 10.1080/00913367.2026.2658513

Affecting voters through eyes and mind? An eye-tracking study to understand how political preferences affect attention and memory of political advertisements

Author(s): Puck C. Guldemond, Sophie C. Boerman, Susan A. M. Vermeer, Sanne Kruikemeier
Published in: Journal of Information Technology & Politics, 2025, Page(s) 1-15, ISSN 1933-1681
Publisher: Routledge
DOI: 10.1080/19331681.2025.2607036

Book chapters (1)

Microtargeting

Author(s): Sanne Kruikemeier
Published in: Elgar Encyclopedia of Political Communication, 2026, Page(s) 521-524
Publisher: Edward Elgar Publishing
DOI: 10.4337/9781035301447.vol2.00127