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Hunting for Voters: The Impact of Data-Driven Campaigning on Democracy

Project description

A closer look at political microtargeting

Persuading voters is at the heart of any political campaign. Advances in technology are offering new opportunities for candidates to reach out to voters. Political campaigns today are combining data-driven voter research with personalised political advertising and using online microtargeting techniques. In this context, the ERC-funded HUNTING project will explore whether these techniques are a threat to democracy. It will study the effects of data-driven microtargeting and digital persuasion to identify under which conditions and to what extent they affect citizens’ attitudes, opinions and vote decisions. Using a mix of research methods and taking a comparative perspective, the project will assess the benefits and risks.

Host institution

UNIVERSITEIT VAN AMSTERDAM
Net EU contribution
€ 1 499 415,00
Address
Spui 21
1012WX Amsterdam
Netherlands
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00

Beneficiaries (1)

UNIVERSITEIT VAN AMSTERDAM
Netherlands
Net EU contribution
€ 1 499 415,00
Address
Spui 21
1012WX Amsterdam
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00