Skip to main content

Hunting for Voters: The Impact of Data-Driven Campaigning on Democracy

Objective

Data-driven political campaigns are on the rise. Concerns have been voiced that practices like online political microtargeting techniques are harmful for democracy. These concerns grew after the unexpected outcome of the US presidential elections in 2016, the Brexit vote in the UK, and several recent elections in Europe. However, it is unclear if data-driven campaigns using online microtargeting techniques are an actual threat to democracy. The project will focus on the consequences of data-driven targeting and digital persuasion. In light of ongoing political and societal turmoil, investigating how citizens may be persuaded in a changing media landscape has never been of more importance. The overarching objective of this project is to identify the conditions and the extent to which data-driven online political microtargeting affect citizens’ attitudes and opinions, and eventually voting behavior. The project addresses three research questions: To what extent and under which conditions does data-driven political targeting have a beneficial impact, and under which conditions a harmful impact on democracy? And how can the beneficial effects trump the harmful effects? The project is novel as it systematically analyses the impact of data-driving campaigning, providing a theoretical dual-processing model, while using a mixture of research methods and a comparative perspective. As a whole, the project will offer a deeper understanding of the global impact of online data-driven targeting techniques during elections in several countries.

Call for proposal

ERC-2020-STG
See other projects for this call

Funding Scheme

ERC-STG - Starting Grant

Host institution

UNIVERSITEIT VAN AMSTERDAM
Address
Spui 21
1012WX Amsterdam
Netherlands
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 1 499 415

Beneficiaries (1)

UNIVERSITEIT VAN AMSTERDAM
Netherlands
EU contribution
€ 1 499 415
Address
Spui 21
1012WX Amsterdam
Activity type
Higher or Secondary Education Establishments