Description du projet
Totems de signalisation extérieurs, hors réseau et innovants
Les totems de signalisation numérique extérieurs se multiplient partout dans le monde. Cela dit, le fait qu’ils intègrent majoritairement la technologie LCD limite leur croissance rapide. Les totems extérieurs existants ne peuvent pas fonctionner lorsqu’ils sont exposés à la lumière directe du soleil, car les cristaux liquides de leur écran LCD risquent de fondre. De plus, ils consomment beaucoup d’énergie et les coûts de leur raccordement au réseau et de leur d’installation sont élevés. Le projet SolarDOOH, financé par l’UE, propose le premier totem de signalisation numérique hors réseau au monde qui utilise un système photovoltaïque combiné à un système de batterie. Il intègre une technologie innovante de rétroéclairage solaire qui utilise la lumière du soleil comme lumière complémentaire. Cette nouvelle technologie réduit de moitié la consommation d’énergie et permettra d’abaisser les coûts totaux liés à la propriété, à l’exploitation et à la maintenance, ainsi que les coûts et le temps d’installation. Les totems de signalisation numérique innovants seront installés dans des abribus intelligents.
Objectif
Although the global outdoor digital signage totems market (dominated by LCD technology which offers better resolution in close proximity) is growing, there are restraints posing a threat to its continued growth:
Technological limitations: Current outdoor totems cannot operate in direct sunlight due to the risk of liquid crystals of LCD melting resulting in black botches on the screen (solar clearing), thus limiting areas where totems can be installed. Also, sunlight causes LCD screens to consume a lot of power as they have to compete with the sun’s rays for the image to be visible to the human eye.
High grid connection and installation costs, which can be as high as 2x the totem cost thus increasing total cost of ownership
To address this, the SolarDOOH – Imecon (IT), S’Tile (FR), LGOptics (LV) and Agenzia del Trasporto Pubblico Locale del bacino della Città Metropolitana di Milano, Monza e Brianza, Lodi e Pavia (IT) – will commericalize the world’s first off-grid digital signage totem that is unlimited by electricity accessibility and dramatically reduces TOC (22%), O&M costs (33%), installation costs (66%) and installation time (1 day). For power, the totem will use a photovoltaic (PV) system coupled with a battery system and will incorporate an innovative solar backlight technology that uses sunlight as a complementary, rather than competing light, enabling >50% reduction in power consumption. This technology will be integrated in smart bus shelters and provide information stream to its users. Being off-grid enables creation of mobile totems for use during mass gatherings such as concerts, marathons, demonstrations or unexpected events in cities like emergency roadblocks.
Through this project, the consortium seeks to optimise the solar backlight system, integrate and test the totem at bus shelters. Through commercialisation of this solution, the consortium aims to earn 4-year cumulative turnover of ~112.94M€, profits of €28.24 million, and an ROI of 13.9.
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IA - Innovation actionCoordinateur
20145 Milano Mi
Italie