Descripción del proyecto
Innovadores tótems de señalización al aire libre sin conexión a la red
Los tótems digitales de señalización al aire libre se propagan por todo el mundo. Sin embargo, el hecho de que estén bajo el predominio de la tecnología LCD limita la rapidez de su crecimiento. Los tótems actuales al aire libre no pueden funcionar bajo la luz solar directa, ya que se corre el riesgo de que se derritan los cristales líquidos de la pantalla LCD. Además, consumen energía y tienen altos costes en cuanto a su instalación y conexión a la red. El proyecto SolarDOOH, financiado con fondos europeos, propone el primer tótem digital de señalización sin conexión a la red que usa un sistema fotovoltaico junto con un sistema de baterías. Se basa en una innovadora tecnología de retroiluminación solar que usa la luz del sol como iluminación complementaria. La nueva tecnología reduce a la mitad el consumo energético y disminuirá los costes totales en materia de propiedad, funcionamiento, mantenimiento, instalación y tiempo de instalación. Estos innovadores tótems digitales de señalización se instalarán en marquesinas de bus inteligentes.
Objetivo
Although the global outdoor digital signage totems market (dominated by LCD technology which offers better resolution in close proximity) is growing, there are restraints posing a threat to its continued growth:
Technological limitations: Current outdoor totems cannot operate in direct sunlight due to the risk of liquid crystals of LCD melting resulting in black botches on the screen (solar clearing), thus limiting areas where totems can be installed. Also, sunlight causes LCD screens to consume a lot of power as they have to compete with the sun’s rays for the image to be visible to the human eye.
High grid connection and installation costs, which can be as high as 2x the totem cost thus increasing total cost of ownership
To address this, the SolarDOOH – Imecon (IT), S’Tile (FR), LGOptics (LV) and Agenzia del Trasporto Pubblico Locale del bacino della Città Metropolitana di Milano, Monza e Brianza, Lodi e Pavia (IT) – will commericalize the world’s first off-grid digital signage totem that is unlimited by electricity accessibility and dramatically reduces TOC (22%), O&M costs (33%), installation costs (66%) and installation time (1 day). For power, the totem will use a photovoltaic (PV) system coupled with a battery system and will incorporate an innovative solar backlight technology that uses sunlight as a complementary, rather than competing light, enabling >50% reduction in power consumption. This technology will be integrated in smart bus shelters and provide information stream to its users. Being off-grid enables creation of mobile totems for use during mass gatherings such as concerts, marathons, demonstrations or unexpected events in cities like emergency roadblocks.
Through this project, the consortium seeks to optimise the solar backlight system, integrate and test the totem at bus shelters. Through commercialisation of this solution, the consortium aims to earn 4-year cumulative turnover of ~112.94M€, profits of €28.24 million, and an ROI of 13.9.
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IA - Innovation actionCoordinador
20145 Milano Mi
Italia