"In the period covered by the report there was organised one edition of the European Researchers' Night in Małopolska 2020.
ERN in Małopolska was organised in the online formula (due to the Covid-19 pandemic) and over 30 from 7 cities (Kraków, Tarnów, Nowy Sącz, Niepołomice, Oświęcim, Chrzanów and Limanowa) were involved. Partners are various institutions, such as universities, research institutes, company research centres, museums, cultural centres, libraries, schools medium, open air (e.g. Astronomical Observatories in Krakow and Niepołomice), and their different departments, institutes, branches, etc.).
Above 1,200 activites were offered for participants.
There was also the art contest "" ECO Researcher"" organised as pre-event.
In 2020 all activities had the same motto: to show – through various examples – how the work of researchers affects our daily lives and that in fact science is all around us, and thus we can see the results of the work of researchers everywhere. Particular emphasis was put on the role of scientists in the fight against various environmental threats, as well as against air pollution. Type of activities: workshops, demonstrations, shows, lectures, chats with researchers, visit to laboratories, exhibitions, contests and games, science shows – all activities carried out in online formula. All activities were addressed to all segments of the public at large.
To achieve all the goals and attract as many people as possible, from the beginning of the project we worked on promotional activities. The awareness campaign was addressed to different group of people, so that's why we used various tools (media, internet campaign, social media, the event website, radio, tv, press and direct communication to schools and other educational institutions etc.).
The impact of the event was assessed to analyse possible evolutions of the public perception of researchers and their work (in comparison with the previous years) and identify the types of activities that proved the most effective towards the achievement of the objectives. The tools used in the impact assessment methodology: online surveys (for children and adults) distributed mainly via Facebook, developed through Google free tools, individual interviews with selected researchers, internet survey (use of tools such as Google Analytics), as well as desk research (based on a detailed analysis of secondary data), and analysis of opinions sent electronically to the e-mail address dedicated to the event and on social networks, mainly Facebook, where everyone can submit their suggestions. All conclusions were included in the final evaluation report."
