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The power of prosumers in publishing

Project description

Renewing the book sector in cooperation with global audiences

With a total market value estimated at EUR 38 billion, Europe’s book publishing sector is one of the largest in the world. With more than half a million titles published annually in Europe, it is now time for the book sector to reconsider its traditional value chains and business models. It is time to harness the power of prosumers (content producers and consumers). The EU-funded Mobius project will develop new tools to help leverage the potential of prosumers in innovation processes. Specifically, the project will deliver a prosumer intelligence toolkit and new business models enabling fair cooperation. It will also develop cross-media, interactive and immersive book experiences.


Book publishing is the largest cultural industry in Europe, and European publishing (uniquely among European cultural industries) is a world leader. Nevertheless, the industry needs to revisit its traditional value chains and business models, and to establish effective cooperation with prosumers, to reaffirm its place as a fundamental economic and cultural agent in the digital age. Möbius will contribute to a renewed and invigorated European publishing sector by providing them with methods and tools to leverage the potential of prosumers in innovation processes and thus guaranteeing user-centric and user-driven perspectives in the design and delivery of new enriched media experiences.
Möbius will deliver three key innovations: i) Prosumer intelligence toolkit, built upon living labs qualitative methods and the analysis of a dataset containing several hundred thousand of prosumer online works and interactions. ii) Prosumer business models, grounded in thorough analysis of IP law, for steering a fair and sustainable ecosystem; and iii) Möbius book, allowing cross-media, interactive and immersive book experiences. Möbius will developed and validated through large scale piloting activities mobilizing 2.500 relevant user groups, including prosumers, and publishing and media professionals. These innovations will be exploited for direct use and commercialization by partners Bookabook, IN2 and MVB through a Möbius marketplace.
Möbius consortium is multidisciplinary, gathering industrial, artistic, social sciences and technological expertise. Möbius will showcase results in two of the largest cultural and technological events in Europe: Frankfurt Book Fair (by MVB) and the Mobile Word Congress (by FMWC). Intense dissemination activities and rigorous impact assessment will be organized to maximize impact of the results in the publishing industry and the European media ecosystem as a whole.

Call for proposal


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Net EU contribution
€ 740 812,50
08290 Cerdanyola Del Valles (Barcelona)

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Este Cataluña Barcelona
Activity type
Research Organisations
Total cost
€ 740 812,50

Participants (12)