Skip to main content

The power of prosumers in publishing

Objective

Book publishing is the largest cultural industry in Europe, and European publishing (uniquely among European cultural industries) is a world leader. Nevertheless, the industry needs to revisit its traditional value chains and business models, and to establish effective cooperation with prosumers, to reaffirm its place as a fundamental economic and cultural agent in the digital age. Möbius will contribute to a renewed and invigorated European publishing sector by providing them with methods and tools to leverage the potential of prosumers in innovation processes and thus guaranteeing user-centric and user-driven perspectives in the design and delivery of new enriched media experiences.
Möbius will deliver three key innovations: i) Prosumer intelligence toolkit, built upon living labs qualitative methods and the analysis of a dataset containing several hundred thousand of prosumer online works and interactions. ii) Prosumer business models, grounded in thorough analysis of IP law, for steering a fair and sustainable ecosystem; and iii) Möbius book, allowing cross-media, interactive and immersive book experiences. Möbius will developed and validated through large scale piloting activities mobilizing 2.500 relevant user groups, including prosumers, and publishing and media professionals. These innovations will be exploited for direct use and commercialization by partners Bookabook, IN2 and MVB through a Möbius marketplace.
Möbius consortium is multidisciplinary, gathering industrial, artistic, social sciences and technological expertise. Möbius will showcase results in two of the largest cultural and technological events in Europe: Frankfurt Book Fair (by MVB) and the Mobile Word Congress (by FMWC). Intense dissemination activities and rigorous impact assessment will be organized to maximize impact of the results in the publishing industry and the European media ecosystem as a whole.

Call for proposal

H2020-ICT-2020-1
See other projects for this call

Funding Scheme

IA - Innovation action

Coordinator

FUNDACIO EURECAT
Address
Avenida Universitat Autonoma 23
08290 Cerdanyola Del Valles (Barcelona)
Spain
Activity type
Research Organisations
EU contribution
€ 743 500

Participants (10)

INTERUNIVERSITAIR MICRO-ELECTRONICA CENTRUM
Belgium
EU contribution
€ 842 772,50
Address
Kapeldreef 75
3001 Leuven
Activity type
Research Organisations
DEN INSTITUTE
Belgium
EU contribution
€ 673 125
Address
Avenue De L'hippodrome 122
1050 Ixelles Bruxelles
Activity type
Other
IN2 DIGITAL INNOVATIONS GMBH
Germany
EU contribution
€ 441 000
Address
Auf Dem Hasenbank 23A
88131 Lindau Bodensee
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
MVB MARKETING UND VERLAGSSERVICE DES BUCHHANDELS GMBH
Germany
EU contribution
€ 329 000
Address
Braubachstrasse 16
60311 Frankfurt Am Main
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
BOOKABOOK SRL
Italy
EU contribution
€ 264 250
Address
Via Vitruvio 42
20124 Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EUROPEAN NETWORK OF LIVING LABS IVZW
Belgium
EU contribution
€ 450 625
Address
Pleinlaan 9
1050 Brussel
Activity type
Other
FUNDACIO BARCELONA MOBILE WORLD CAPITAL FOUNDATION
Spain
EU contribution
€ 403 125
Address
C Roc Boronat Num 117 3 Planta
08018 Barcelona
Activity type
Other
FEDERATION DES EDITEURS EUROPEENS
Belgium
EU contribution
€ 326 250
Address
Chaussee D'ixelles 29-35 Boite 4
1050 Bruxelles
Activity type
Other
KUNSTKRAFTWERK LEIPZIG GMBH
Germany
EU contribution
€ 267 750
Address
Saalfelder Strasse 8B
04179 Leipzig
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
KATHOLIEKE UNIVERSITEIT LEUVEN
Belgium
EU contribution
€ 201 062,50
Address
Oude Markt 13
3000 Leuven
Activity type
Higher or Secondary Education Establishments