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CONSUMER ATTITUDES AND DECISION-MAKING WITH REGARD TO GENETICALLY ENGINEERED FOOD PRODUCTS

Ziel



The objectives of the project are as follows :

to gain an understanding of the concerns and benefits relevant to societal actors in selected EU countries associated with the use of genetic engineering in food products;

to gain an understanding of how consumers in selected countries form attitudes, positive or negative, towards genetic engineering in food products;

to gain an understanding on how such attitudes interact with other factors in determining consumers' purchase decisions;

to gain an understanding of how various strategies for informing consumers about benefits and risks associated with genetic engineering affect their attitudes and their purchase decisions;

to derive, based on the understanding obtained, conclusions for the development and marketing of food products based on genetic engineering, for the regulation of the use of genetic engineering in food products, and for strategies for informing consumers about use and consequences of the use of genetic engineering in food products.

The focus of the project will be on two specific genetically engineered food products (beer and yoghurt), and the objectives will be achieved through a sequence of seven tasks over a 36 months period. Four social science methods will be combined, two qualitative and two quantitative : focus groups and laddering interviews will be used for concept formation and an understanding of consumer motivation; surveys and experimental choice simulation will be used for estimating attitude and purchase intention models and for investigating informational strategies.

Koordinator

MAPP-Centre
Adresse
Haslegaardsvej 10
8210 Aarhus V
Dänemark

Beteiligte (6)

CHR. HANSEN A/S
Dänemark
Adresse
Boege Alle 10-12
Hoersholm
Institute of Food Research
United Kingdom
Adresse
Early Gate, Whiteknights Road
RG6 6BZ Reading
Instituto Superiore per Imprenditori e Dirigenti d'Azienda (ISIDA)
Italien
Adresse
Via Ugo La Malfa 169
90146 Palermo
Oy Panimolaboratorio
Finnland
Adresse
Tietotie 2
02151 Espoo
Technical Research Centre of Finland
Finnland
Adresse
Biologinkuja 1
02044 VTT Espoo
Universität Potsdam
Deutschland
Adresse
August Bebel Str. 89
14482 Postdam