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Spatial Augmented Reality as a Key for co-creativity

Spatial Augmented Reality as a Key for co-creativity

Objective

The SPARK project aims at realizing a responsive and intuitive ICT platform that exploit the potential of Spatial Augmented Reality (SAR) to show designers and customers real-like solutions in the form of mixed prototypes (partially virtual and partially physical) during brainstorming sessions. The SPARK platform allows designers and customers to freely work together within the paradigm of open-innovation so as to support and foster creative thinking with an enriched flow of ideas in the design process. The platform, by means of adequate content management and real-like interaction with the mixed prototype, will enhance the innovation capabilities of creative industries through the facilitation of brainstorming and the early assessment of design solutions in a Co-Design environment. It will enable designers and customers to cooperate since the very beginning to create the most suitable solutions according to the prompt evaluation of customers. The SPARK platform addresses the need of the creative industries of the consortium to reduce the effects of poor communication with their customers and the inefficiencies due to the asynchronous process of ideation and validation, which results in longer design cycles and a slower pace for time-to-market.
The platform will be validated, against an appropriate metrics, with control groups in relevant operational and real life environments, where creativity plays a paramount role. The groups will include also customers and other user communities. The tests will aim at demonstrating the effectiveness of the platform in: (1) reducing the time needed for generating ideas, (2) reducing the amount of creative SME’s human resources on a single project (so as to allow them to manage more projects), (3) reducing the workload of the people involved in the brainstorming sessions and (4) increasing the efficiency of the whole design process, by enhancing the direct feedback by the customers on the solution of the design task.

Coordinator

POLITECNICO DI MILANO

Address

Piazza Leonardo Da Vinci 32
20133 Milano

Italy

Activity type

Higher or Secondary Education Establishments

EU Contribution

€ 992 500

Participants (7)

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VISEO TECHNOLOGIES

France

EU Contribution

€ 550 312,50

INSTITUT POLYTECHNIQUE DE GRENOBLE

France

EU Contribution

€ 404 205

UNIVERSITY OF BATH

United Kingdom

EU Contribution

€ 405 537,50

ARTEFICE SRL

Italy

EU Contribution

€ 196 875

STIMULO DESIGN, SL

Spain

EU Contribution

€ 243 750

FLANDERS INSHAPE

Belgium

ANTWERP MANAGEMENT SCHOOL

Belgium

EU Contribution

€ 387 062,50

Project information

Grant agreement ID: 688417

Status

Closed project

  • Start date

    1 January 2016

  • End date

    31 December 2018

Funded under:

H2020-EU.2.1.1.

  • Overall budget:

    € 3 180 242,50

  • EU contribution

    € 3 180 242,50

Coordinated by:

POLITECNICO DI MILANO

Italy