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Technologies of Imaging in Communication, Art, and Social Sciences

Descripción del proyecto

Tecnologías de la imagen en la comunicación, el arte y las ciencias sociales

Los programas educativos no están lo bastante estructurados a la hora de enseñar a los alumnos a leer e interpretar los signos visuales de comunicación presentes en los espacios sociales, una habilidad indispensable para una comunicación culturalmente desarrollada. El equipo del proyecto TICASS, financiado por las acciones Marie Skłodowska-Curie, pretende introducir la alfabetización visual en los programas educativos y contribuir al desarrollo de la conciencia cultural en el sector empresarial. Los socios europeos y africanos del proyecto realizarán seminarios, cursos de formación, talleres prácticos e investigaciones y elaborarán exposiciones artísticas e informes sobre educación. También se desarrollarán tres antologías. Las conclusiones de la investigación se compartirán con los representantes del mercado, ya que las tecnologías de análisis de imágenes podrían beneficiar a las empresas conscientes y a las industrias creativas.

Objetivo

In the face of images’ proliferation in all areas of human life, we can talk about the necessity of education on how to adjust to and operate in visual space, to read even and develop the language reflecting such culture.
In response to the above mentioned social challenges, we have developed a subject of our scientific interest, which is reading images in spaces of transfer (mobility) of people in urban visual environment and across different cultures.
We want to conduct our research at the airports, in trains and on metro stations, in parking lots, elevators, corridors (at the academies and universities, but also in tunnels), and in public transport (buses, trams, cabs and underground).
The main problem is that in educational programs there is a lack of teaching students how to read and interpret visual communicates present in social spaces, which is indispensable for culturally developed and conscious communication on a global scale.
Therefore, we have to realize the TICASS project to introduce into educational programmes visual literacy and to contribute to the development ofawareness of cultural specifics of visual literacy in business.
The project will be realized by means of secondments between European and African Partners, during which we will conduct seminars, trainings,workshops, research and elaborate artistic exhibitions. There will be also delivered reports on education and three anthologies.
The project on technologies of imaging is an unprecedented within social sciences and humanities, because in educational programs there is no teaching how to read and interpret visual communicates present in social spaces.
The research outputs will be shared also with market representatives, because the analysis of meanings and ways of functioning of images and technologies of imaging in different coutries can serve also conscious business (media, IT, design, creative industries).

Coordinador

AKADEMIA SZTUKI W SZCZECINIE
Aportación neta de la UEn
€ 117 000,00
Dirección
PL. ORLA BIALEGO 2
70562 Szczecin
Polonia

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Región
Makroregion północno-zachodni Zachodniopomorskie Miasto Szczecin
Tipo de actividad
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Enlaces
Coste total
€ 117 000,00

Participantes (4)

Socios (2)