CORDIS - EU research results
CORDIS

Technologies of Imaging in Communication, Art, and Social Sciences

Project description

Imaging technologies in communication, art, and social sciences

Educational programmes are insufficiently structured when it comes to teaching students how to read and interpret visual communication signs present in social spaces, a skill that is indispensable for culturally developed communication. The MSCA-funded TICASS project aims to introduce visual literacy into educational programmes and contribute to the development of cultural awareness in the business sector. European and African project partners will conduct seminars, trainings, workshops and research and elaborate artistic exhibitions and reports on education. Three anthologies will also be delivered. Research outcomes will be shared with market representatives as the technologies of imaging analysis could be beneficial to conscious business enterprises and creative industries.

Objective

In the face of images’ proliferation in all areas of human life, we can talk about the necessity of education on how to adjust to and operate in visual space, to read even and develop the language reflecting such culture.
In response to the above mentioned social challenges, we have developed a subject of our scientific interest, which is reading images in spaces of transfer (mobility) of people in urban visual environment and across different cultures.
We want to conduct our research at the airports, in trains and on metro stations, in parking lots, elevators, corridors (at the academies and universities, but also in tunnels), and in public transport (buses, trams, cabs and underground).
The main problem is that in educational programs there is a lack of teaching students how to read and interpret visual communicates present in social spaces, which is indispensable for culturally developed and conscious communication on a global scale.
Therefore, we have to realize the TICASS project to introduce into educational programmes visual literacy and to contribute to the development ofawareness of cultural specifics of visual literacy in business.
The project will be realized by means of secondments between European and African Partners, during which we will conduct seminars, trainings,workshops, research and elaborate artistic exhibitions. There will be also delivered reports on education and three anthologies.
The project on technologies of imaging is an unprecedented within social sciences and humanities, because in educational programs there is no teaching how to read and interpret visual communicates present in social spaces.
The research outputs will be shared also with market representatives, because the analysis of meanings and ways of functioning of images and technologies of imaging in different coutries can serve also conscious business (media, IT, design, creative industries).

Coordinator

AKADEMIA SZTUKI W SZCZECINIE
Net EU contribution
€ 117 000,00
Address
PL. ORLA BIALEGO 2
70562 Szczecin
Poland

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Region
Makroregion północno-zachodni Zachodniopomorskie Miasto Szczecin
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Links
Total cost
€ 117 000,00

Participants (4)

Partners (2)