Project description DEENESFRITPL Tactile freshness indicator for less food waste The expiration dates on food packages are not accurate in the sense that the food is no longer edible after this date. The expiration dates, even though indicative, result in food waste, greenhouse gas emissions, as well as wastage of drinking water. It’s also bad for businesses. Studies show that most food (60 %) that has apparently expired is still edible. Mimica has developed a tactile freshness indicator and food expiry label accurately mimicking the decay rate of food. The indicator uses a specifically designed gelatine exposed to the same conditions as the food and the off-gases emitted from decaying food, delivering a real-time indication of the product’s status. The EU-funded Mimica Touch project will bring the indicator to market, identifying commercial partnerships and potential clients. Show the project objective Hide the project objective Objective Current printed expiry dates are inaccurate and conservative estimates, which can’t predict the condition that the food product is exposed to. This results in 33% of all food being wasted (1.2 billion tonnes). Of this food 60% is still edible and was disposed of prematurely. Food waste also causes 1.6 billion tonnes of greenhouse gases, wastage of 40-50% of drinking water and many retailers and consumers to spend excess money on wasted food.Mimica Touch is a tactile freshness indicator and food expiry label that uses specifically designed gelatine to accurately mimic the decay rate of food. The gel is exposed to both the same conditions as the food and the off-gases emitted from expiring food, thus giving a real-time indication of the product’s freshness. The gelatine is specifically calibrated to experience and mimic each food product’s decay. It offers many benefits: Low-cost, accurate solution; Food waste reduction; Increased food safety; Valorises waste material; Improved social inclusion; and Applicable in a wide range of uses and industries.Mimica Touch is the only tactile food expiration indicator that is biologically active, resulting in an unrivalled accuracy. Not only can it significantly reduce food waste but also offers and increase to profits and savings for all stakeholders. Mimica resides in the UK, where the technology was first developed and where significant links with customers and users of the solution have been secured. Within the project, Mimica intend to hire personnel to identify commercial partnerships and possible clients throughout Europe. Mimica foresee future employment growth of 32 jobs in the early stages of commercialisation.The proposed work in Phase 1 of the SME instrument fits into the overall plan to reach market by contributing the financial resources needed for a fast, sound & wider deployment of the bioreactive food expiry label & the market uptake. Fields of science engineering and technologyenvironmental engineeringwater treatment processesdrinking water treatment processesagricultural sciencesanimal and dairy sciencedairyagricultural sciencesagriculture, forestry, and fisheriesagriculturehorticulturefruit growingengineering and technologyother engineering and technologiesfood technologyfood safetyagricultural sciencesagriculture, forestry, and fisheriesagriculturehorticulturevegetable growing Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-1 Funding Scheme SME-1 - SME instrument phase 1 Coordinator MIMICA LAB LTD Net EU contribution € 50 000,00 Address RISE 41 LUKE STREET EC2A 4DP LONDON United Kingdom See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region London Inner London — East Hackney and Newham Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00