Project description
Another look at social network images
Images on social networks such as Facebook and Instagram are more pervasive than ever before. They are having a profound effect on the development of identity, shaping people’s digital appearances and social practices. The EU-funded IMACTIS project aims to assist Europeans in using social network images so as to manage their identities in a critical manner. It will test the hypothesis that a reflexive and conscious narrative identity based on one’s own visual archive is required. The project will use big data computer science methods to study various European visual cultures found on social media. IMACTIS will also build a more complex set of visual corpora – video footage from the fiction, information and ludic macro genres — in order to identify the rhetorical strategies they exploit. Video footage will serve as a model to foster identity narrations through social networks images.
Objective
The aim of IMACTIS is to stimulate European citizens into using social network images in a way as to manage their identities in a critical manner. Digital media have profoundly changed the meaning of identity through two different shifts pertaining to social interaction. On the one hand, experience-based communication such as the acts of liking, following, and sharing, together with the diffusion of representations such as selfies, point of view shots, and live videos, have led to the dissemination of instinctive forms of identity expression. On the other hand, the profiling of people’s social and political circles (Facebook), entertainment tastes (Netflix), service or product needs (Amazon and AdSense), and even of their sexual partners (Grindr and Tinder), has led to the delegation of behavioural identity management to algorithms. The main hypothesis of IMACTIS is that in order to link experiential representations with algorithmic management in the current communication environment, a reflexive and conscious narrative identity based on one’s own visual archives is required. By approaching images as an everyday language, I will develop two axes of research built on a semio-rhetorical perspective: 1) I will study, by means of big data computer science methods, the heterogeneous and complex European visual cultures to be found on social media: the ethnic and physical variety of people and places, and the most used configurations and themes. 2) I will build another, more complex set of visual corpora, that of found footage videos belonging to the fiction, information, and ludic macro-genres. These corpora will serve as an experimental field: the narration strategies built upon the reuse of visual archives will be adapted to identity narrations on social networks. The resulting repertory of rhetorical strategies will aim to exploit the positive diversity embedded in European Union identity, as stated in the official motto “United in Diversity.”
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
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H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF-EF-ST - Standard EF
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2019
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
4000 LIEGE
Belgium
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.