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The sustainability indicator framework to communicate responsible aquafood production and consumption patterns

Project description

Empowering citizens towards sustainable seafood practices

Informed consumer decisions are crucial for sustainable living, yet navigating seafood consumption complexities is challenging. Without standardised information on health, sustainability and climate impacts, consumers struggle to make informed choices. The VeriFish project addresses these challenges by developing a verifiable indicator framework for consumers, retailers, policymakers and fishermen. This framework clarifies seafood's health benefits, climate impacts, and sustainability. VeriFish offers guidelines on using and visualising these indicators, a prototype mobile-friendly application and media products to promote informed choices. In addition, the project will deliver a European Good Practice recommendation as a CEN Workshop Agreement (CWA) for effective communication about sustainable seafood. VeriFish aims to empower citizens towards sustainable seafood practices through collaborative efforts.

Objective

Citizens’ decisions are central to living within the limits of our planet. Purchasing choices can drive change at retail and raw commodity levels but the complexity of fish and seafood food chains, health benefits and risks, and climate impacts need to be simplified and made more accessible and readily comparable. Currently, there are no standardised ways to inform citizens about the various health issues, nor are there guidelines or harmonised indicators for sustainable European fish and seafood products.
VeriFish will offer a framework of verifiable sustainability indicators for communications about sustainability based on FAIR data from EU- and global aquafoods repositories, brought together through the extraordinary collaboration of European-wide actors like NOFIMA, EUROFIR and POSEIDON. Leveraging on this indicator, VeriFish will design, develop, and disseminate a number of media products to help citizens, seafood consumers and retailers, associations and policy makers make informed consumption choices. NOFIMA domain experts will work with renowned scientific communicators from EuroFISH and experienced community builder Trust-IT publish a good practice recommendation framework on neutral indicators to communicate sustainability along different consumer segments, aquafood retailers, seafood and aquaculture producers and associations, as well as guidelines for their use in retail and HoReCa (hotels, restaurants, catering). A prototype web application will digest indicators into an accessible (easy to use) comprehensive media product for user communities, including citizens, summarising nutrition, sustainability, and biodiversity aspects. The framework will be open access, and will be tested via a series of related end-user engagement campaigns targeting younger generations via flashcard games for kids, calendars and maps of seasonal fish for retailers and consumers, and sustainable food influencers & chefs on social media.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-CSA - HORIZON Coordination and Support Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-MISS-2023-OCEAN-01

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Coordinator

TRUST-IT SERVICES SRL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 337 030,00
Address
VIA FRANCESCO REDI 10
56124 Pisa
Italy

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Centro (IT) Toscana Pisa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 424 592,50

Participants (7)

Partners (2)

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