Project description
Turning to web technology for a competitive TV
The proliferation of online channels and the growth of social media have significantly constrained the viewer base of linear broadcast TV. The television industry must confront the challenge by leveraging web technology. Repurposing and reusing digital content emerge as crucial strategies for broadcasters and stakeholders in the European media value chains. The EU-funded ReTV project introduces the Trans-Vector Platform which necessitates innovative approaches to extract metadata, forecast patterns in the topic-vector-audience matrix, and apply them to augment and repurpose content across various vectors based on targeted audience interests. It aims to propel advancements in video analysis, video augmentation, annotation, content and audience metrics, prediction and recommendation models, and visual analytics, providing media companies with a distinct competitive edge.
Objective
Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. High initial production or acquisition costs need to be recouped, but the abundance of online channels creates a thin viewer market for original content, especially on niche topics. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms (to be referred to as “vectors”). This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? We propose the Trans-Vector Platform (TVP) to address this challenge and help media companies gain a competitive advantage through guided content re-purposing and re-publication, on the fly and across vectors.
The TVP requires novel methods to extract metadata, predict patterns in the topic-vector-audience matrix, and apply these patterns to enhance and re-purpose content - across vectors and according to predicted audience interests. Thus, ReTV will advance the state of the art in video analysis, video augmentation and annotation, content and audience metrics, prediction and recommendation models, visual analytics. The results of this extensive research will be tested and validated together with a regional public broadcaster (RBB), a national TV archive (NISV) and an OTT TV distributor operating in multiple EU markets (Zattoo). ReTV will offer them a better match between content and viewers across vectors, time and five EU languages (English, German, French, Spanish, Dutch). Impact will be measured via cross-vector deployment and viewer engagement. Automated re-purposing and more accurate targeting in terms of relevance and appropriate representation, tailored to upcoming events and specific vector audiences, will drive growth, lower costs, and increase the competitiveness of broadcasters and other professional stakeholders in European media value chains.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
RIA - Research and Innovation action
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-ICT-2016-2017
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1190 Wien
Austria
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.