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Enhancing and Re-Purposing TV Content for Trans-Vector Engagement

Objective

Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. High initial production or acquisition costs need to be recouped, but the abundance of online channels creates a thin viewer market for original content, especially on niche topics. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms (to be referred to as “vectors”). This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? We propose the Trans-Vector Platform (TVP) to address this challenge and help media companies gain a competitive advantage through guided content re-purposing and re-publication, on the fly and across vectors.
The TVP requires novel methods to extract metadata, predict patterns in the topic-vector-audience matrix, and apply these patterns to enhance and re-purpose content - across vectors and according to predicted audience interests. Thus, ReTV will advance the state of the art in video analysis, video augmentation and annotation, content and audience metrics, prediction and recommendation models, visual analytics. The results of this extensive research will be tested and validated together with a regional public broadcaster (RBB), a national TV archive (NISV) and an OTT TV distributor operating in multiple EU markets (Zattoo). ReTV will offer them a better match between content and viewers across vectors, time and five EU languages (English, German, French, Spanish, Dutch). Impact will be measured via cross-vector deployment and viewer engagement. Automated re-purposing and more accurate targeting in terms of relevance and appropriate representation, tailored to upcoming events and specific vector audiences, will drive growth, lower costs, and increase the competitiveness of broadcasters and other professional stakeholders in European media value chains.

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /humanities/languages and literature/languages - general

Call for proposal

H2020-ICT-2017-1
See other projects for this call

Funding Scheme

RIA - Research and Innovation action

Coordinator

MODUL TECHNOLOGY GMBH
Address
Am Kahlenberg 1
1190 Wien
Austria
Activity type
Other
EU contribution
€ 578 882,08

Participants (6)

STICHTING VU

Participation ended

Netherlands
EU contribution
€ 74 959,75
Address
De Boelelaan 1105
1081 HV Amsterdam
Activity type
Higher or Secondary Education Establishments
ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS
Greece
EU contribution
€ 461 759,36
Address
Charilaou Thermi Road 6 Km
57001 Thermi Thessaloniki
Activity type
Research Organisations
WEBLYZARD TECHNOLOGY GMBH
Austria
EU contribution
€ 669 050,36
Address
Puchlgasse 2/44
1190 Wien
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
GENISTAT AG
Switzerland
EU contribution
€ 748 808,39
Address
Seestrasse 30
8806 Bach
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
STICHTING NEDERLANDS INSTITUUT VOORBEELD EN GELUID
Netherlands
EU contribution
€ 453 222,56
Address
Media Parkboulevard 1
1200 BB Hilversum
Activity type
Other
RUNDFUNK BERLIN-BRANDENBURG
Germany
EU contribution
€ 502 967,50
Address
Masurenallee 8-14
14057 Berlin
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)