"Awareness campaign” main results:
Promotional materials
• online (banners, advertisements, websites, posters and playbills, links to relevant EU websites and social networks)
• offline (roll-ups, programs, posters, t-shirts and sweatshirts, green pen, masks, green gadgets, gadget kits for Afghan children).
Promotional activities during and after the NIGHT
o Pre-event “Basilicata Calabria coast to coast by train": the journey with stops at strategic points in the two regions to inform the general public about the Researchers' Night event.
o Other activities:
• Green research tree: planting of trees - Hibaku Jumoku) - Japanese trees of peace that survived the Hiroshima bomb;
• The Green in my daily Life (questionnaire to students on the best practices for protecting the environment);
• In my backyard (documentaries on the biodiversity in the ecosystem of participants’ garden);
• Crime Investigation (collection of newspaper articles, photos, videos, etc. reporting the environmental damage found in the places frequented by participants);
• SuperScienceMe for the little Afghans (welcoming to the Afghan children hosted in Calabria and supported by the Italian Red Cross of Cosenza);
• Experiment in Hospital: planting of two trees of peace and rebirth (Cosenza’s hospital, 22 September 2021)
o Press office;
o Virtual point info through telephone contacts and email addresses;
o "SuperScienceMe Live" promotion on social networks;
o SuperScienceMe promotion through a video message from Felix Finkbeiner (Plant for the Planet);
o Realization of videos, photos and interviews with researchers and visitors, during "Live SuperScienceMe";
o Promotion of the artistic-environmental activity "Electricitas", artistic installation by Luciano Maciotta Rolandin;
o Promotion during the "SuperScienceMe Live" of the evening program (Science show, shows, concerts);
o Promotion of the “Ark of Research” section of the SuperScienceMe digital platform;
o Thanksgiving ceremony of the SuperScienceMe 2021 Researchers' Night held on April 28, 2022.
"Activity during the Night" main results:
• Researchers involved in NIGHT’s activities: 291
• Experiencing research: n. 90 laboratory’s experiences and demonstrations;
• Thematic Corners: n. 6 thematic corners: EU Corner, Gender Corner, Green Corner, Innovation Corner, PON Corner, POR Corner;
• Social inclusion: n. 3 sub-activity dedicated to hospitalized children, to immigrants, and prisoners. n.180 scientific kits were distributed to participants;
• Imagine the research: n. 1 thematic contest;
• Research without barriers: NIGHT becomes more inclusive by entering the homes of deaf people. All activities were translated into Italian Sign Language (LIS) by a team of professional interpreters.
• Recreational cultural program: n. 1 cultural programme organized, with the participation of several science communicators and artists
"Impact assessment" main results:
Due to the Covid-19 pandemic in Europe, the event has been entirely digital. A platform (www.superscienceme.eu) was set up as a large research showcase, activities were divided by age (family, youth and children), and a live broadcast and recorded workshops/experiments were organized. To increase the number of people informed of initiatives, we used also a YouTube channel and social network page (Facebook, twitter, Instagram).
Main results of the project:
• 4.788 users, 73.833 hits (Google analytics, 20 October 2021)
• 291 researchers involved in NIGHT’s activities, of whom 26.4% expressed their opinion in online anonymous questionnaires;
• 97 interviews to acquire opinion on Researchers’ NIGHT (0,015% of online registration)
• 17 Independent Observer gave their opinions on the activities of the NIGHT (more than 65% more than 60% agreed on the quality of the event);
• 6.686 followers (Twitter, Facebook, and Instagram);
• The Gender Balance showed that the main trend was of female posts (i.e. academic: 35% men, 65% women; students: 37% men, 63% women; general public: 50% men, 41,7% women, 8,3% not declared).
