Periodic Reporting for period 1 - INCELNOR-MA (Radicalization of Gender and Anti-democracy: the Case of Incels in Nordic-Europe)
Berichtszeitraum: 2023-04-11 bis 2025-04-10
The INCELNOR-MA project, titled “Radicalization of Gender and Anti-democracy: the Case of Incels in Nordic-Europe”, addresses an urgent and under-examined phenomenon at the intersection of digital radicalization, gender politics, and anti-democratic sentiments. Focusing on the rise and spread of the incel (involuntary celibate) ideology in Nordic-European contexts, the project investigates how online incel communities cultivate misogyny, challenge democratic norms, and generate new forms of political and protest masculinity in both digital and physical spheres. Based on visual ethnography, digital sociology, and gender studies, the project engages with a complex ecosystem of male grievance, male-identity politics, and digital affect. It examines the manosphere as a transnational archive of gender resentment to reveal how loneliness, victimhood, and misogyny are aestheticized and politicized. The project decodes how this aesthetic operates through avatars, memes, pseudo-scientific language, and visual culture, ultimately legitimizing exclusionary, anti-feminist, and anti-democratic beliefs. In particular, the project situates incels as an “anti-public” (Davis, 2020), opposing feminist values and democratic norms while constructing emotionally insulated communities based on shared male objections and “suffering”. INCELNOR-MA highlights how incel rhetoric can move from digital subcultures to mainstream political discourses, as seen in Norway’s case of research committees on men’s conditions, exemplified by political figures appropriating manospheric themes. By connecting local Nordic narratives with global manospheric ideologies, the project reveals a shifting political fabric in which gender equality is reframed as discrimination against men. This trend risks co-opting democratic institutions and gender policy. This is crucial in Scandinavian countries like Norway or Sweden, often perceived as gender-equality champions, where the “masculinist turn” challenges even state-level discourses.
Objectives
• To uncover how incel aesthetics and narratives foster anti-democratic, anti-gender discourses.
• To analyze the emotional infrastructures and aesthetic practices (e.g. avatar use, poetry, memes) that create a shared incel identity.
• To map the Nordic adaptation of manospheric ideologies and how local socio-political climates shape their expression.
• To engage youth and civil society through art-based and participatory interventions, exploring counter-discourses and resilience practices.
• To inform policy and prevention strategies targeting online radicalization, youth masculinities, and democratic backsliding.
Pathway to Impact
The expected impacts of INCELNOR-MA are both academic and societal:
• Academically, it builds a multi-disciplinary bridge between social sciences, gender studies, and digital humanities, producing insights into how digital infrastructures mediate gendered radicalization.
• Societally, it aims to influence policy debates on online extremism, gender violence, and youth engagement, particularly in democratic and education systems across Europe.
• Through creative methods like “stamping poetry” and visual storytelling, the project proposes pedagogical interventions for empowering youth to resist digital misogyny and engage critically with online cultures.
• Its findings contribute to EU priorities on combating gender-based violence, disinformation, and digital extremism—offering tools and frameworks for preventive strategies.
Given the increasing mainstreaming of anti-feminist discourse and the global spread of manospheric ideologies, the project’s relevance is pressing. Its scale of impact spans educational reform, digital regulation, and public policy on gender equality, with the potential to reshape youth engagement and resist the erosion of democratic values.
Objectives
• To uncover how incel aesthetics and narratives foster anti-democratic, anti-gender discourses.
• To analyze the emotional infrastructures and aesthetic practices (e.g. avatar use, poetry, memes) that create a shared incel identity.
• To map the Nordic adaptation of manospheric ideologies and how local socio-political climates shape their expression.
• To engage youth and civil society through art-based and participatory interventions, exploring counter-discourses and resilience practices.
• To inform policy and prevention strategies targeting online radicalization, youth masculinities, and democratic backsliding.
Pathway to Impact
The expected impacts of INCELNOR-MA are both academic and societal:
• Academically, it builds a multi-disciplinary bridge between social sciences, gender studies, and digital humanities, producing insights into how digital infrastructures mediate gendered radicalization.
• Societally, it aims to influence policy debates on online extremism, gender violence, and youth engagement, particularly in democratic and education systems across Europe.
• Through creative methods like “stamping poetry” and visual storytelling, the project proposes pedagogical interventions for empowering youth to resist digital misogyny and engage critically with online cultures.
• Its findings contribute to EU priorities on combating gender-based violence, disinformation, and digital extremism—offering tools and frameworks for preventive strategies.
Given the increasing mainstreaming of anti-feminist discourse and the global spread of manospheric ideologies, the project’s relevance is pressing. Its scale of impact spans educational reform, digital regulation, and public policy on gender equality, with the potential to reshape youth engagement and resist the erosion of democratic values.
Throughout the INCELNOR-MA project, the fellow undertook an interdisciplinary and multi-method investigation into the evolving dynamics of incel communities and masculinist digital cultures, particularly within Nordic-European contexts. The research aimed to understand how these groups construct gendered ideologies, perform political and protest masculinity, and challenge democratic norms through digital practices, affect circulation, and aesthetic practices and totem production.
A- Empirical Research and Data Collection
• Digital Ethnography and Netnography: Conducted sustained ethnographic observations across multiple manospheric platforms including incel forums, with a focus on global contexts.
• Visual and Aesthetic Analysis: Collected and analyzed digital artefacts such as avatar photos, memes, and “looksmaxxing” aesthetics to map how incels express alienation, protest, and radicalization.
• Case Studies: Developed focused case studies, including:
o The public disengagement of Komesarj, a former incel forum administrator, to explore identity rupture within anti-publics.
o The Turkish incel sphere and its adaptation of global incel ideology through nationalist and nostalgic framings.
o The Norwegian political landscape, where state discourse around gender equality was examined through the concept of state masculinism.
B- Theoretical and Conceptual Contributions
• Developed the concept of the “Straight Paradox”, which explains the tension between heteronormative desire and misogynistic resentment that underpins incel ideology and communities.
• Expanded the theory of the “anti-public sphere” (Davis, 2020) by applying it to incel communities as emotionally insulated zones that reject democratic engagement and feminist values.
• Introduced “symbolic self-castration” as a ritualized incel performance of victimhood, sacrifice, and anti-feminist protest.
• Proposed the notion of “masculinist restoration”, identifying nostalgic, anti-modern discourses in incel rhetoric -particularly in Turkey and parts of Scandinavia.
C-Scholarly Output and Peer-Reviewed Publications
Authored 10 articles, 1 published, 1 accepted, 8 under review, in leading journals across gender studies, digital sociology, and cultural politics:
o Queer researcher and studies on incels – Published: Feminist Media Studies
o Loneliness and Avatar Photos – Accepted: Ethnologie Française.
o Avatar Photos and Protest Masculinity – Under Review: Convergences.
o Political Correctness, Lookism, and Youth – Awaiting Final Decision, Under Review: Youth.
o Masculinist Optima in Norway – Awaiting Final Decision, Under Review: Journal of Gender Studies.
o Turkish Incels – Under Review: Men and Masculinities.
o Stamping Poetry – Under Review: Women, Gender & Research.
o Disengagement of Incels and Anti-Public – Under Review: European Journal of Cultural and Political Sociology.
o “The Straight Paradox” – Under Review: Men and Masculinities.
o Looksmaxxing and Plastic Surgery – Awaiting Final Decision, Under Review: Body & Society.
• Several articles develop new methodologies for analyzing digital culture, including visual and emotional ethnography, as well as creative research tools.
D- Methodological Innovation
• Introduced the creative method of “Stamping Poetry”, an art-based visual reflection method developed during workshops with university students. This served both as a data-gathering tool and as a critical pedagogical practice to understand and resist online misogyny.
• Employed posthumanist and affective methodologies, bridging political sociology, gender theory, and digital and visual anthropology.
E- Cross-Regional Comparative Approach
• The research established critical bridges between local (Nordic) and transnational manospheres, revealing how global misogynist ideologies adapt to specific socio-political contexts.
• The work contextualized incel discourse within Nordic welfare democracies, illustrating how anti-feminist backlash is no longer confined to fringe spaces but is entering public and political debates.
A- Empirical Research and Data Collection
• Digital Ethnography and Netnography: Conducted sustained ethnographic observations across multiple manospheric platforms including incel forums, with a focus on global contexts.
• Visual and Aesthetic Analysis: Collected and analyzed digital artefacts such as avatar photos, memes, and “looksmaxxing” aesthetics to map how incels express alienation, protest, and radicalization.
• Case Studies: Developed focused case studies, including:
o The public disengagement of Komesarj, a former incel forum administrator, to explore identity rupture within anti-publics.
o The Turkish incel sphere and its adaptation of global incel ideology through nationalist and nostalgic framings.
o The Norwegian political landscape, where state discourse around gender equality was examined through the concept of state masculinism.
B- Theoretical and Conceptual Contributions
• Developed the concept of the “Straight Paradox”, which explains the tension between heteronormative desire and misogynistic resentment that underpins incel ideology and communities.
• Expanded the theory of the “anti-public sphere” (Davis, 2020) by applying it to incel communities as emotionally insulated zones that reject democratic engagement and feminist values.
• Introduced “symbolic self-castration” as a ritualized incel performance of victimhood, sacrifice, and anti-feminist protest.
• Proposed the notion of “masculinist restoration”, identifying nostalgic, anti-modern discourses in incel rhetoric -particularly in Turkey and parts of Scandinavia.
C-Scholarly Output and Peer-Reviewed Publications
Authored 10 articles, 1 published, 1 accepted, 8 under review, in leading journals across gender studies, digital sociology, and cultural politics:
o Queer researcher and studies on incels – Published: Feminist Media Studies
o Loneliness and Avatar Photos – Accepted: Ethnologie Française.
o Avatar Photos and Protest Masculinity – Under Review: Convergences.
o Political Correctness, Lookism, and Youth – Awaiting Final Decision, Under Review: Youth.
o Masculinist Optima in Norway – Awaiting Final Decision, Under Review: Journal of Gender Studies.
o Turkish Incels – Under Review: Men and Masculinities.
o Stamping Poetry – Under Review: Women, Gender & Research.
o Disengagement of Incels and Anti-Public – Under Review: European Journal of Cultural and Political Sociology.
o “The Straight Paradox” – Under Review: Men and Masculinities.
o Looksmaxxing and Plastic Surgery – Awaiting Final Decision, Under Review: Body & Society.
• Several articles develop new methodologies for analyzing digital culture, including visual and emotional ethnography, as well as creative research tools.
D- Methodological Innovation
• Introduced the creative method of “Stamping Poetry”, an art-based visual reflection method developed during workshops with university students. This served both as a data-gathering tool and as a critical pedagogical practice to understand and resist online misogyny.
• Employed posthumanist and affective methodologies, bridging political sociology, gender theory, and digital and visual anthropology.
E- Cross-Regional Comparative Approach
• The research established critical bridges between local (Nordic) and transnational manospheres, revealing how global misogynist ideologies adapt to specific socio-political contexts.
• The work contextualized incel discourse within Nordic welfare democracies, illustrating how anti-feminist backlash is no longer confined to fringe spaces but is entering public and political debates.
The INCELNOR-MA project advances knowledge at the crossroads of digital sociology and anthropology, incel and masculinity studies, studies on radicalization and misogynist extremism. It contributes original theoretical frameworks, empirical data, and methodological innovations that go beyond the state of the art in the study of digital misogyny, masculinist backlash, and anti-democratic discourse and aesthetics.
1. Key Scientific Results :
Theoretical Innovations:
o The Straight Paradox: Introduced a new conceptual lens explaining the coexistence of heterosexual desire and misogynistic resentment in manospheric spaces. This concept reorients our understanding of radical masculinities as not just ideological, but affective and paradoxical.
o Symbolic Self-Castration: Identified a ritualized form of self-victimization within incel discourse, where men relinquish hegemonic masculine traits to gain legitimacy in a shared emotional and ideological “suffering economy”.
o State Masculinism: Developed a novel understanding of how masculinist narratives influence and are absorbed into public institutions and state discourses -especially relevant in Nordic democracies previously regarded as gender-progressive.
o Masculinist Restoration: Mapped how nostalgia, patriarchal longing, and reactionary mythologies shape incel rhetoric in specific cultural contexts like Turkey, creating culturally hybrid forms of manospheric resistance.
o Incel Aesthetics: By studying incel aesthetics and avatar-pictures, the project showed how incels use stylized profile photos as visual manifestations of isolation, rejection, and male-victimization. These avatars operate as both digital self-portraits and ideological symbols, dramatizing incel loneliness and transforming it into a political and affective claim.
2. Methodological Advancements:
o Pioneered the use of visual and emotional ethnography in studying digital male radicalization, particularly through avatar aesthetics, memes, gifs, and self-representation.
o Developed “Stamping Poetry”, an arts-based research and pedagogical method to engage youth with digital misogyny, fostering reflexivity and resistance among university students.
3. Empirical Breakthroughs:
o Provided insight into how incel discourse functions not only as fringe ideology but as a cultural logic with political aspirations, increasingly mainstreamed in youth subcultures, populist discourse, and national debates on gender policy.
o Traced the emotional infrastructure of manospheric communities, exposing their role in sustaining radicalization and insulating members from democratic critique or empathetic exit.
________________________________________
Potential Impact and Uptake
1. Academic Impact:
o The project’s interdisciplinary nature positions it to reshape current academic debates on masculinity, digital culture, extremism, and democracy.
o The concepts developed offer transferable frameworks for future research across fields, including political science, political sociology and anthropology, education, and media studies.
2. Societal & Policy Impact:
o Offers actionable insights for public institutions, educators, and policy-makers in tackling digital gender-based violence and youth radicalization.
o Supports the development of prevention strategies for democratic resilience and digital literacy, particularly targeting vulnerable young male populations.
o Contributes to the European Union’s objectives around gender equality, disinformation, and online extremism prevention.
3. Educational & Cultural Uptake:
o “Stamping Poetry” and associated workshop materials are suitable for pedagogical scaling, allowing integration into school and university curricula focused on digital citizenship, gender rights, and democratic education.
o Findings can inform digital media campaigns and NGO-led youth programs aimed at healthy, inclusive masculinities.
Key Needs for Further Uptake
To ensure wider societal impact and sustainability of results, the following areas require attention:
• Further Research: Larger-scale comparative studies across Europe, particularly in Eastern and Southern contexts, to map regional variations and emerging trends in masculinist mobilization.
• Policy Integration: Engagement with European and national policy-making bodies for the inclusion of findings into gender equality, education, and digital safety policies.
• Educational Dissemination: Funding to transform arts-based methods into scalable educational toolkits, workshops, and teacher training modules.
• Public Awareness: Media partnerships and cultural collaborations (e.g. museums, festivals, exhibitions) to translate academic insights into public dialogue.
• Supportive Regulation: Continued collaboration with digital platforms and regulatory bodies to identify and moderate radical misogynist content, without compromising freedom of expression.
1. Key Scientific Results :
Theoretical Innovations:
o The Straight Paradox: Introduced a new conceptual lens explaining the coexistence of heterosexual desire and misogynistic resentment in manospheric spaces. This concept reorients our understanding of radical masculinities as not just ideological, but affective and paradoxical.
o Symbolic Self-Castration: Identified a ritualized form of self-victimization within incel discourse, where men relinquish hegemonic masculine traits to gain legitimacy in a shared emotional and ideological “suffering economy”.
o State Masculinism: Developed a novel understanding of how masculinist narratives influence and are absorbed into public institutions and state discourses -especially relevant in Nordic democracies previously regarded as gender-progressive.
o Masculinist Restoration: Mapped how nostalgia, patriarchal longing, and reactionary mythologies shape incel rhetoric in specific cultural contexts like Turkey, creating culturally hybrid forms of manospheric resistance.
o Incel Aesthetics: By studying incel aesthetics and avatar-pictures, the project showed how incels use stylized profile photos as visual manifestations of isolation, rejection, and male-victimization. These avatars operate as both digital self-portraits and ideological symbols, dramatizing incel loneliness and transforming it into a political and affective claim.
2. Methodological Advancements:
o Pioneered the use of visual and emotional ethnography in studying digital male radicalization, particularly through avatar aesthetics, memes, gifs, and self-representation.
o Developed “Stamping Poetry”, an arts-based research and pedagogical method to engage youth with digital misogyny, fostering reflexivity and resistance among university students.
3. Empirical Breakthroughs:
o Provided insight into how incel discourse functions not only as fringe ideology but as a cultural logic with political aspirations, increasingly mainstreamed in youth subcultures, populist discourse, and national debates on gender policy.
o Traced the emotional infrastructure of manospheric communities, exposing their role in sustaining radicalization and insulating members from democratic critique or empathetic exit.
________________________________________
Potential Impact and Uptake
1. Academic Impact:
o The project’s interdisciplinary nature positions it to reshape current academic debates on masculinity, digital culture, extremism, and democracy.
o The concepts developed offer transferable frameworks for future research across fields, including political science, political sociology and anthropology, education, and media studies.
2. Societal & Policy Impact:
o Offers actionable insights for public institutions, educators, and policy-makers in tackling digital gender-based violence and youth radicalization.
o Supports the development of prevention strategies for democratic resilience and digital literacy, particularly targeting vulnerable young male populations.
o Contributes to the European Union’s objectives around gender equality, disinformation, and online extremism prevention.
3. Educational & Cultural Uptake:
o “Stamping Poetry” and associated workshop materials are suitable for pedagogical scaling, allowing integration into school and university curricula focused on digital citizenship, gender rights, and democratic education.
o Findings can inform digital media campaigns and NGO-led youth programs aimed at healthy, inclusive masculinities.
Key Needs for Further Uptake
To ensure wider societal impact and sustainability of results, the following areas require attention:
• Further Research: Larger-scale comparative studies across Europe, particularly in Eastern and Southern contexts, to map regional variations and emerging trends in masculinist mobilization.
• Policy Integration: Engagement with European and national policy-making bodies for the inclusion of findings into gender equality, education, and digital safety policies.
• Educational Dissemination: Funding to transform arts-based methods into scalable educational toolkits, workshops, and teacher training modules.
• Public Awareness: Media partnerships and cultural collaborations (e.g. museums, festivals, exhibitions) to translate academic insights into public dialogue.
• Supportive Regulation: Continued collaboration with digital platforms and regulatory bodies to identify and moderate radical misogynist content, without compromising freedom of expression.