Project description
The changing landscape of values transmission
Traditionally, parents have been the primary actors instilling common values in children. However, today's youngsters are increasingly influenced by social media influencers (SMIs), those captivating figures who amass followers by sharing curated content. Funded by the European Research Council, the ValueIn project studies the crucial elements of this process: the source (mothers and SMIs), the channel (conversations and online content exchange), the message (a set of prosocial values) and the receivers (active child and adolescent partners). ValueIn will decipher how interaction partners convey these values, evaluate the effectiveness of these practices in promoting value alignment, moral reasoning and prosocial behaviour, and explore the intriguing interplay between mothers and SMIs.
Objective
The EU aims to promote common values and beliefs among members. Classic research establishes parents as the main role models for such transmission. However, children today learn values from new role models, such as social media influencers (SMIs), users who share content to acquire followers.
The project will construct a comprehensive value transmission theory applicable across contexts and adapted to the digital age. It will define essential value transmission aspects: source, channel, message, receivers. The source studied will be mothers and SMIs. The channel will be conversations and online exchange of content and engagement. The message will be a set of values motivating prosocial behavior, including but not limited to moral values, and the balance among them. Explicit and implicit messages will require varying processing systems. Child and adolescent receivers will be active partners, choosing, negotiating, and transmitting values.
I will investigate value transmission practices used by interaction partners to convey messages; I will test the effectiveness of practices in promoting value similarity, moral reasoning and prosocial behavior; Finally, I will examine interactions between mothers and SMIs value transmission processes.
In 7 studies, I will (1) longitudinally study mother-child conversations on prosocial behavior in daily life and in social media. Conversations will be analyzed thematically, longitudinally across 2 years, and moment-to-moment; (2) analyze values in SMI content and investigate their relations with follower engagement, applying manual and artificial intelligence coding; (3) Last, I will experimentally test the effectiveness of value transmission practices, including cases of source disagreement.
The project sets the stage for research into value transmission across contexts and cultures, broadens understanding of the role of family and social media in development, and creates a new standard for research methods in child development.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-ERC - HORIZON ERC Grants
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Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2022-STG
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69978 Tel Aviv
Israel
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