Objective The EU aims to promote common values and beliefs among members. Classic research establishes parents as the main role models for such transmission. However, children today learn values from new role models, such as social media influencers (SMIs), users who share content to acquire followers. The project will construct a comprehensive value transmission theory applicable across contexts and adapted to the digital age. It will define essential value transmission aspects: source, channel, message, receivers. The source studied will be mothers and SMIs. The channel will be conversations and online exchange of content and engagement. The message will be a set of values motivating prosocial behavior, including but not limited to moral values, and the balance among them. Explicit and implicit messages will require varying processing systems. Child and adolescent receivers will be active partners, choosing, negotiating, and transmitting values. I will investigate value transmission practices used by interaction partners to convey messages; I will test the effectiveness of practices in promoting value similarity, moral reasoning and prosocial behavior; Finally, I will examine interactions between mothers’ and SMIs’ value transmission processes.In 7 studies, I will (1) longitudinally study mother-child conversations on prosocial behavior in daily life and in social media. Conversations will be analyzed thematically, longitudinally across 2 years, and moment-to-moment; (2) analyze values in SMI content and investigate their relations with follower engagement, applying manual and artificial intelligence coding; (3) Last, I will experimentally test the effectiveness of value transmission practices, including cases of source disagreement.The project sets the stage for research into value transmission across contexts and cultures, broadens understanding of the role of family and social media in development, and creates a new standard for research methods in child development. Fields of science natural sciencescomputer and information sciencesartificial intelligence Keywords Values Value Transmission Parenting Social Media Influencers Programme(s) HORIZON.1.1 - European Research Council (ERC) Main Programme Topic(s) ERC-2022-STG - ERC STARTING GRANTS Call for proposal ERC-2022-STG See other projects for this call Funding Scheme HORIZON-ERC - HORIZON ERC Grants Coordinator TEL AVIV UNIVERSITY Net EU contribution € 1 499 750,00 Address Ramat aviv 69978 Tel aviv Israel See on map Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00
