Objectif The EU aims to promote common values and beliefs among members. Classic research establishes parents as the main role models for such transmission. However, children today learn values from new role models, such as social media influencers (SMIs), users who share content to acquire followers. The project will construct a comprehensive value transmission theory applicable across contexts and adapted to the digital age. It will define essential value transmission aspects: source, channel, message, receivers. The source studied will be mothers and SMIs. The channel will be conversations and online exchange of content and engagement. The message will be a set of values motivating prosocial behavior, including but not limited to moral values, and the balance among them. Explicit and implicit messages will require varying processing systems. Child and adolescent receivers will be active partners, choosing, negotiating, and transmitting values. I will investigate value transmission practices used by interaction partners to convey messages; I will test the effectiveness of practices in promoting value similarity, moral reasoning and prosocial behavior; Finally, I will examine interactions between mothers’ and SMIs’ value transmission processes.In 7 studies, I will (1) longitudinally study mother-child conversations on prosocial behavior in daily life and in social media. Conversations will be analyzed thematically, longitudinally across 2 years, and moment-to-moment; (2) analyze values in SMI content and investigate their relations with follower engagement, applying manual and artificial intelligence coding; (3) Last, I will experimentally test the effectiveness of value transmission practices, including cases of source disagreement.The project sets the stage for research into value transmission across contexts and cultures, broadens understanding of the role of family and social media in development, and creates a new standard for research methods in child development. Champ scientifique sciences naturellesinformatique et science de l'informationintelligence artificielle Mots‑clés Values Value Transmission Parenting Social Media Influencers Programme(s) HORIZON.1.1 - European Research Council (ERC) Main Programme Thème(s) ERC-2022-STG - ERC STARTING GRANTS Appel à propositions ERC-2022-STG Voir d’autres projets de cet appel Régime de financement HORIZON-ERC - HORIZON ERC Grants Coordinateur TEL AVIV UNIVERSITY Contribution nette de l'UE € 1 499 750,00 Adresse Ramat aviv 69978 Tel aviv Israël Voir sur la carte Type d’activité Higher or Secondary Education Establishments Liens Contacter l’organisation Opens in new window Site web Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Autres sources de financement € 0,00
