Description du projet
Le paysage changeant de la transmission des valeurs
Les parents sont traditionnellement les premiers à inculquer des valeurs communes aux enfants. Cependant, les jeunes d’aujourd’hui sont de plus en plus influencés par les influenceurs des réseaux sociaux (IRS), ces figures captivantes qui accumulent les abonnés en partageant des contenus ciblés. Financé par le Conseil européen de la recherche, le projet ValueIn s’intéresse aux éléments cruciaux de ce processus: la source (mères et IRS), le canal (conversations et échange de contenu en ligne), le message (un ensemble de valeurs prosociales) et les récepteurs (partenaires actifs de l’enfant et de l’adolescent). ValueIn décryptera la manière dont les partenaires d’interaction transmettent ces valeurs, évaluera l’efficacité de ces pratiques à promouvoir l’alignement des valeurs, du raisonnement moral et du comportement prosocial, et explorera l’interaction intrigante entre les mères et les IRS.
Objectif
The EU aims to promote common values and beliefs among members. Classic research establishes parents as the main role models for such transmission. However, children today learn values from new role models, such as social media influencers (SMIs), users who share content to acquire followers.
The project will construct a comprehensive value transmission theory applicable across contexts and adapted to the digital age. It will define essential value transmission aspects: source, channel, message, receivers. The source studied will be mothers and SMIs. The channel will be conversations and online exchange of content and engagement. The message will be a set of values motivating prosocial behavior, including but not limited to moral values, and the balance among them. Explicit and implicit messages will require varying processing systems. Child and adolescent receivers will be active partners, choosing, negotiating, and transmitting values.
I will investigate value transmission practices used by interaction partners to convey messages; I will test the effectiveness of practices in promoting value similarity, moral reasoning and prosocial behavior; Finally, I will examine interactions between mothers and SMIs value transmission processes.
In 7 studies, I will (1) longitudinally study mother-child conversations on prosocial behavior in daily life and in social media. Conversations will be analyzed thematically, longitudinally across 2 years, and moment-to-moment; (2) analyze values in SMI content and investigate their relations with follower engagement, applying manual and artificial intelligence coding; (3) Last, I will experimentally test the effectiveness of value transmission practices, including cases of source disagreement.
The project sets the stage for research into value transmission across contexts and cultures, broadens understanding of the role of family and social media in development, and creates a new standard for research methods in child development.
Programme(s)
- HORIZON.1.1 - European Research Council (ERC) Main Programme
Thème(s)
Appel à propositions
(s’ouvre dans une nouvelle fenêtre) ERC-2022-STG
Voir d’autres projets de cet appelRégime de financement
HORIZON-ERC - HORIZON ERC GrantsInstitution d’accueil
69978 Tel Aviv
Israël