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understanding Plural values, intersectionality, Leverage points, Attitudes, Norms, behaviour and social lEarning in Transformation for Biodiversity decision making

Project description

Transformative social change for adequately prioritising biodiversity in decision-making

Biodiversity loss can have significant direct human health impacts. It is a serious threat to the biosphere and human life. As such, system-wide transformative changes, including in behaviour and values, are necessary. The EU-funded PLANET4B project will promote awareness concerning the diverse perceptions of biodiversity and its communication to understand behaviours and motivations related to biodiversity prioritisation. The project will explore current multidisciplinary behaviour theories proposed for biodiversity decision-making and reconsider factors such as gender, religion, ethnicity, race, age, culture and disability to understand how they can potentially impact biodiversity perception and decision-making. PLANET4B will develop a transdisciplinary framework for changing attitudes and behaviour by adapting and implementing behaviour change methods in 11 cases from eight countries.

Objective

Alarming and continued loss of biodiversity now threatens both the biosphere and human life through failures in fundamental ecosystem service delivery. System-wide transformative changes are needed, including altering paradigms, behaviour and values (IPBES, 2019). To address this, PLANET4B will provide insight into the diverse perceptions of biodiversity and its communication to understand behaviours and motivations around biodiversity prioritisation. Existing multidisciplinary behaviour theories (e.g. framing, nudging, leverage points) that could be applied for biodiversity decision-making will be explored. Factors such as gender, religion, ethnicity, race, age, culture, disability will be reviewed to understand how they can potentially impact biodiversity perception and decision making. Founded on this knowledge, a transdisciplinary framework will be developed for changing attitudes and behaviour in a generative way, which actively embraces the transformative power of plural knowledges and intersectional diversity. Relevant behaviour change (e.g. experiential games), creative and deliberative (e.g. story-telling) methods will be adapted and applied in 11 place-based and sectoral cases from 8 countries, EU and at global level to explore the applicability of these theories and methods for triggering transformative change. Having monitored the impacts of these co-creative and participatory interventions in a range of key sectors, as well as socio-cultural and environmental settings, the findings will be synthesised and scaled up to EU and global levels to serve as inputs for EU and international policies (e.g. implementation of the EU Biodiversity Strategy for 2030, post-2020 global biodiversity framework) and for businesses about how transformative change can be triggered. Target groups, sectors and institutions will be enabled with the gained knowledge and methods to initiate transformative change.

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

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(opens in new window) HORIZON-CL6-2022-BIODIV-01

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Coordinator

MARTIN-LUTHER-UNIVERSITAT HALLE-WITTENBERG
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 632 747,50
Address
UNIVERSITATSPLATZ 10
6108 Halle
Germany

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Region
Sachsen-Anhalt Sachsen-Anhalt Halle (Saale), Kreisfreie Stadt
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 632 747,50

Participants (11)

Partners (4)

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