Description du projet
Une nouvelle façon d’évaluer la valeur de la musique jouée dans les lieux commerciaux
La musique de fond jouée dans les lieux commerciaux a une incidence positive sur les affaires et la satisfaction des clients. Elle constitue également une source importante de revenus pour les détenteurs de droits de propriété intellectuelle de la musique. Pourtant, les parties prenantes n’apprécient pas la musique à sa juste valeur. Le projet Music360, financé par l’UE, créera une plateforme numérique de collecte de données sur la valeur que revêt la musique jouée dans les lieux commerciaux aux oreilles de différentes parties prenantes (créateurs, lieux commerciaux et décideurs politiques). Il utilisera la technologie des empreintes digitales pour recueillir des données à un haut niveau de précision et les combinera avec les données détenues par les organisations de gestion collective afin de fournir aux parties prenantes de l’écosystème musical de l’UE un outil permettant d’évaluer la valeur de la musique.
Objectif
Background music played in shops, bars, restaurants and other venues contributes to their revenue, increases the well-being of customers, and is an important source of revenue intellectual property rights (IPR) holders of the music. Yet, stakeholders have insufficient insight into the use of background music. Venues lack information about the value of music, collective management Organizations (CMOs) lack information for accurate royalty distribution, creators lack information about the usage of their music and policy makers are in the dark about the social and economic value of music.
Our goal is to create a digital platform that collects data about the value of music played in venues for different stakeholders.
The Platform collects data at a fine-grained level using fingerprinting technology and combines this with data held by CMOs to make this transparently available to stakeholders in the EU music ecosystem, including, creators, venues and policy makers. With this data, creators will understand the value of music and be able to identify new business opportunities. Venues will be able to assess the value of music for their revenue. Policy makers gain insight into the impact of events in the music ecosystem so that responses to disruptions like the Covid-19 pandemic can be based on data.
The consortium consists of five CMOs, two universities, a fingerprinting company, a European lobby company for artists, and a company on ecosystem design. Jointly, their customers cover all relevant stakeholders in the EU music ecosystem. The universities will develop a theory of music value based on real-world experiments with the CMOs and their customers. They will design a distributed architecture for secure collecting and sharing of data together with the fingerprinting company. We develop the Platform in two iterations of 18 months each. We will also design a business model and governance structure for further development and use of the Dashboard after the project completes.
Champ scientifique
- social sciencessociologygovernance
- medical and health scienceshealth sciencespublic healthepidemiologypandemics
- social scienceseconomics and businessbusiness and managementbusiness models
- medical and health scienceshealth sciencesinfectious diseasesRNA virusescoronaviruses
- natural sciencesbiological sciencesecologyecosystems
Programme(s)
Régime de financement
HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinateur
1081 HV Amsterdam
Pays-Bas