Descrizione del progetto
Un nuovo modo per valutare il valore della musica diffusa nei locali
La musica di sottofondo diffusa nei locali contribuisce positivamente alle attività commerciali e alla soddisfazione dei clienti. È anche una fonte significativa di reddito per i titolari dei diritti di proprietà intellettuale di un pezzo. Tuttavia, le parti coinvolte non hanno una comprensione sufficiente del valore della musica. Il progetto Music360, finanziato dall’UE, creerà una piattaforma digitale che raccoglierà dati sul valore della musica diffusa nei locali per i diversi soggetti interessati (creatori, locali e politici). Utilizzerà la tecnologia delle impronte digitali per raccogliere dati molto dettagliati e combinarli con i dati in possesso delle organizzazioni di gestione collettiva in modo da offrire agli interlocutori dell’ecosistema musicale dell’UE uno strumento per valutare il valore della musica.
Obiettivo
Background music played in shops, bars, restaurants and other venues contributes to their revenue, increases the well-being of customers, and is an important source of revenue intellectual property rights (IPR) holders of the music. Yet, stakeholders have insufficient insight into the use of background music. Venues lack information about the value of music, collective management Organizations (CMOs) lack information for accurate royalty distribution, creators lack information about the usage of their music and policy makers are in the dark about the social and economic value of music.
Our goal is to create a digital platform that collects data about the value of music played in venues for different stakeholders.
The Platform collects data at a fine-grained level using fingerprinting technology and combines this with data held by CMOs to make this transparently available to stakeholders in the EU music ecosystem, including, creators, venues and policy makers. With this data, creators will understand the value of music and be able to identify new business opportunities. Venues will be able to assess the value of music for their revenue. Policy makers gain insight into the impact of events in the music ecosystem so that responses to disruptions like the Covid-19 pandemic can be based on data.
The consortium consists of five CMOs, two universities, a fingerprinting company, a European lobby company for artists, and a company on ecosystem design. Jointly, their customers cover all relevant stakeholders in the EU music ecosystem. The universities will develop a theory of music value based on real-world experiments with the CMOs and their customers. They will design a distributed architecture for secure collecting and sharing of data together with the fingerprinting company. We develop the Platform in two iterations of 18 months each. We will also design a business model and governance structure for further development and use of the Dashboard after the project completes.
Campo scientifico
- social sciencessociologygovernance
- medical and health scienceshealth sciencespublic healthepidemiologypandemics
- social scienceseconomics and businessbusiness and managementbusiness models
- medical and health scienceshealth sciencesinfectious diseasesRNA virusescoronaviruses
- natural sciencesbiological sciencesecologyecosystems
Parole chiave
Programma(i)
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Meccanismo di finanziamento
HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinatore
1081 HV Amsterdam
Paesi Bassi