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Professional social media platforms and women’s career advancement: factors impacting women’s career equality without backlash. A management research perspective

Project description

Uncovering social media’s impact on women’s careers

Emerging social media platforms are significantly influencing individuals’ personal and professional lives. Nevertheless, the precise impact of social media on women’s career advancement remains an area requiring further exploration. The MSCA-funded WEQUALITY project explores the ways in which professional social media platforms affect women’s career progression. The research will assess whether these platforms facilitate women in enhancing their self-promotion and networking opportunities or contribute to heightened discrimination against women who engage in such activities. WEQUALITY is dedicated to examining how women and other marginalised groups can leverage social media to advance gender equality in the workplace. Employing robust open science methodologies, the project seeks to yield evidence-based insights valuable to academia, policymakers and businesses.

Objective

WEQUALITY will reveal new knowledge on the effects professional social media platforms have on women’s career advancement in the workplace. It will analyze to what extent professional social media contributes to increasing women’s self-promotion and networking opportunities and/or mitigates the discrimination women face when they self-promote or network. WEQUALITY will also assess interventions that women and other stakeholders (mentors, leaders, coworkers) can implement to promote the use of professional social media to advance gender equality. Integrating robust open science methodologies for studying gender in the workplace that includes both field and experimental designs with ≈3,525 participants, WEQUALITY will provide new, scalable, evidence-based findings for use by academia, policymakers, and business. Its interdisciplinary nature ensures that the project will impact research in management, applied psychology, communications, and technology literatures and have implications both inside and outside academia. Coming at a time when research at the intersection of virtuality in the workplace and gender inequality is in its infancy, WEQUALITY helps situate Europe at the vanguard of scientific work exploring (1) the dynamics of the “push out” and “opt-out” sides of the problem, and (2) the complexities involved in the career-influencing usage of virtual platforms by women. My career development training, supervised by Dr. Marta Elvira (who has successfully mentored past MSCAs recipients) at the world-renowned IESE Business School, will catapult me to the forefront of research on management and the career-based use of virtual platforms by women. It will also enable me to capitalize on a wide range of emerging academic and non-academic opportunities, particularly in consultancy and policy advice.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

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(opens in new window) HORIZON-MSCA-2022-PF-01

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Coordinator

UNIVERSIDAD DE NAVARRA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 181 152,96
Address
CAMPUS UNIVERSITARIO EDIFICIO CENTRAL
31080 PAMPLONA
Spain

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Region
Noreste Comunidad Foral de Navarra Navarra
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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