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Creativity in Virtual Reality

Project description

Redefining organisational spaces for the digital age

Recent global developments have sparked a seismic shift in how organisations define their workspaces. Driven by the forces of digitalisation, pandemic-induced remote work experiences, and the growing need for workforce flexibility, organisations are breaking free from traditional brick-and-mortar boundaries. This transformation has given rise to a new concept of organisational space that extends far beyond the confines of a physical office. Backed by Marie Skłodowska-Curie Actions, the CREATIVR project aims to harness the potential of digital immersive technologies, specifically virtual reality (VR). As organisations increasingly consider VR as a complement or even a replacement for traditional workspaces, CREATIVR is dedicated to shedding light on the impact of these technologies on work outcomes.

Objective

Recent global developments have significantly accelerated the redefinition of organizational spaces. An increasing number of organizations, particularly those in knowledge-intensive areas, have embraced work models partly localized away from the physical premises of the organization. This is primarily driven by digitalization, pandemic experiences, and increased demands for flexibility from the workforce, indicating a decoupling from fixed physical premises a permanent feature of the future working environment. This leads to a redefinition of organizational space as encompassing spaces beyond the physical boundaries of the organization. A core characteristic of this redefinition is the increased adoption of digital immersive technologies. Virtual reality (VR) solutions as additions to or even replacements of physical workspaces have accrued increased interest, evident in the rising investments of the last years. While companies start to adopt these technologies, there is little knowledge available on the impact of the use of these technologies on work outcomes.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-TMA-MSCA-PF-GF - HORIZON TMA MSCA Postdoctoral Fellowships - Global Fellowships

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Call for proposal

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(opens in new window) HORIZON-MSCA-2022-PF-01

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Coordinator

TECHNISCHE UNIVERSITAT BERLIN
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 265 647,84
Address
STRASSE DES 17 JUNI 135
10623 Berlin
Germany

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Region
Berlin Berlin Berlin
Activity type
Higher or Secondary Education Establishments
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Total cost

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